Last year, the annual Woodward Dream Cruise was canceled due to the coronavirus pandemic. Fans of the event who missed the cruise last year will be thrilled to hear that the Woodward Dream Cruise is returning and will kick off on August 21. Ford is returning as the title sponsor for the event.
The Significance of the Woodward Dream Cruise
The Woodward Dream Cruise is not just any car event; it is the world’s largest one-day automotive event, drawing car enthusiasts from all corners of the globe. The event takes place along Woodward Avenue, a historic route in Detroit, Michigan, known as the birthplace of the American automotive industry. The cruise spans a 16-mile stretch and features a dazzling array of classic cars, muscle cars, hot rods, and modern vehicles. The event is a celebration of automotive culture and history, making it a must-attend for car lovers.
Ford Performance marketing manager Rob Johnston says that it’s fitting the Woodward Dream Cruise is celebrating the first-generation Bronco for 2021. The first-generation Bronco was built from 1966 to 1977, with the first model hitting dealerships on August 11, 1965. The Bronco has a storied history and has become an iconic vehicle, representing freedom and adventure for many enthusiasts.
Ford’s Role and Featured Vehicles
As part of the Woodward Dream Cruise, Ford is celebrating the Bronco two and four-door models rolling off of the assembly line at the Michigan Assembly Plant nearly 25 years to the day since the last Bronco was built there. This milestone is significant as it marks the revival of a beloved model that has been eagerly anticipated by fans. The new Bronco models are designed to offer modern performance while retaining the rugged charm that made the original so popular.
In addition to the Bronco, Ford will also be displaying some other vehicles at the event, including its Mach-E SUV and the all-electric 2022 F-150 Lightning. The Mach-E represents Ford’s foray into the electric vehicle market, combining the iconic Mustang name with cutting-edge electric technology. The F-150 Lightning, on the other hand, is a groundbreaking electric version of America’s best-selling truck, promising impressive performance and sustainability.
The event is expected to attract more than 1.5 million people and more than 40,000 cars from around the world. This massive turnout underscores the event’s popularity and its importance in the automotive community. Car enthusiasts will have the opportunity to see a wide variety of vehicles, from meticulously restored classics to the latest innovations in automotive technology.
2021 is the fourth year in a row that Ford has sponsored the event. Ford’s continued sponsorship highlights the company’s commitment to celebrating automotive heritage and fostering a sense of community among car enthusiasts. The Woodward Dream Cruise provides a platform for Ford to showcase its latest models and innovations while paying homage to its rich history.
The return of the Woodward Dream Cruise is a cause for celebration for car enthusiasts everywhere. With Ford as the title sponsor and a focus on the iconic Bronco, the event promises to be a memorable experience. Attendees can look forward to seeing a diverse range of vehicles, from classic cars to cutting-edge electric models, all while enjoying the camaraderie and excitement that the Woodward Dream Cruise is known for. Whether you’re a lifelong car enthusiast or simply looking for a fun and unique event, the Woodward Dream Cruise is sure to deliver an unforgettable experience.
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