What do Plants vs. Zombies, Hydro Thunder, Sonic the Hedgehog 4: Episode 1, and Doodle Jump have in common? They’re all games everyone is probably sick to death of by now, but Microsoft is treating them as hot new releases for the purposes of hyping up its Windows Phone 7 platform. If it can’t get into consumer hands through the general-purpose app door, it just might through the gaming window.
Or that’s the theory. In practice, a few tired ports won’t avail Microsoft much of anything apart from looking even more like someone who’s so late to the party they need to check a calendar instead of a watch. Microsoft does need to get behind gaming in a big way, but as always, it’ll take them about five years or so to put two and Xperia Play together in order to figure out what they should be doing, long after everyone’s sick of it already.
The Importance of Gaming in Mobile Platforms
Gaming has become a crucial aspect of mobile platforms, serving as a significant driver for app downloads and user engagement. The success of platforms like iOS and Android can be partly attributed to their robust gaming ecosystems. Games like Angry Birds, Candy Crush, and Clash of Clans have not only become household names but have also generated substantial revenue for their respective platforms. Microsoft, recognizing this trend, is attempting to leverage popular games to boost the appeal of its Windows Phone 7 platform. However, the choice of older, well-worn titles may not be the most effective strategy.
Challenges and Opportunities for Microsoft
Microsoft faces several challenges in its quest to make Windows Phone 7 a competitive player in the mobile market. One of the primary issues is the perception of being late to the game. While iOS and Android have established themselves with extensive libraries of both apps and games, Windows Phone 7 is still trying to catch up. The reliance on older games like Plants vs. Zombies and Sonic the Hedgehog 4: Episode 1 may not be enough to sway users who are already entrenched in other ecosystems.
However, there are opportunities for Microsoft if they can innovate and offer something unique. The integration of Xbox Live with Windows Phone 7 is a step in the right direction, providing a seamless gaming experience across devices. Additionally, focusing on exclusive titles and fostering relationships with game developers could help differentiate the platform. For instance, creating unique gaming experiences that leverage the hardware capabilities of Windows Phone 7 devices could attract gamers looking for something new and exciting.
Moreover, Microsoft’s acquisition of game studios and investment in cloud gaming through services like Xbox Game Pass could be leveraged to enhance the mobile gaming experience. Imagine having access to a library of high-quality games that can be played seamlessly across your Xbox console, PC, and Windows Phone 7 device. This kind of ecosystem integration could be a game-changer for Microsoft.
Via Major Nelson
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