There have been rumors about a new Volvo on demand car service from some time, Volvo has just made it official, it is called Volvo M.
Volvo M will launch in Sweden and in the US in the spring of 2019, the service will provide on demand vehicles to customers in both countries next year.
“Volvo Cars is becoming more than just a car company. We recognise that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission ‘Freedom to Move’,” said Håkan Samuelsson, Volvo Cars president and chief executive.
Mobility is undergoing a fundamental transformation and Volvo Cars is leading that change. The launch of M creates new sources of revenue for Volvo Cars and will be integral to the company’s ambition to build more than 5 million direct consumer relationships by the middle of the next decade,” said Mr Samuelsson.
The company will use Stockholm in Sweden as their development base for M, you can find out more information about Volvo M over at Volvo at the link below.