There have been rumors about a new Volvo on-demand car service for some time, and Volvo has just made it official. The service is called Volvo M.
Volvo M will launch in Sweden and in the US in the spring of 2019. The service will provide on-demand vehicles to customers in both countries next year. This innovative service aims to cater to the evolving needs of urban consumers who are increasingly rethinking traditional car ownership models.
Volvo’s Vision for the Future
“Volvo Cars is becoming more than just a car company. We recognize that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission ‘Freedom to Move’,” said Håkan Samuelsson, Volvo Cars president and chief executive.
Volvo M is not just about providing cars on demand; it represents a significant shift in how Volvo envisions its role in the future of mobility. The company is positioning itself as a leader in the mobility sector, aiming to offer flexible and convenient transportation solutions that align with the changing lifestyles of modern consumers. This service is expected to reduce the need for personal car ownership, thereby contributing to less congested urban environments and a reduction in carbon emissions.
“Mobility is undergoing a fundamental transformation and Volvo Cars is leading that change. The launch of M creates new sources of revenue for Volvo Cars and will be integral to the company’s ambition to build more than 5 million direct consumer relationships by the middle of the next decade,” said Mr. Samuelsson.
Development and Expansion
The company will use Stockholm in Sweden as their development base for M. This strategic choice underscores Volvo’s commitment to leveraging Sweden’s advanced technological infrastructure and innovative ecosystem. Stockholm is known for its progressive approach to urban planning and sustainable development, making it an ideal location for piloting new mobility solutions.
Volvo M will likely incorporate advanced technologies such as artificial intelligence and machine learning to optimize vehicle availability and enhance user experience. For instance, the service could use predictive analytics to anticipate demand patterns and ensure that vehicles are available where and when they are needed most. Additionally, the integration of smart city technologies could further streamline operations and improve service efficiency.
The service is expected to offer a range of vehicles to suit different needs, from compact cars for city driving to larger vehicles for family trips. This flexibility will make it an attractive option for a wide range of consumers, from young professionals to families and even businesses looking for efficient transportation solutions.
Moreover, Volvo M could potentially integrate with other forms of transportation, such as public transit and bike-sharing programs, to offer a seamless and comprehensive mobility solution. This integration would further enhance the convenience and appeal of the service, making it a key player in the future of urban mobility.
You can find out more information about Volvo M over at Volvo at the link below.
Source Volvo
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