I say with honesty that I hope Walmart’s UltraViolet movie conversion service fails miserably. I really hope nothing but the worst for the retail giant and the studios are part of the scheme to charge users again for the movies they’ve already purchased. This is the plan to get consumers to come to Walmart stores to have their DVD or Blu-ray movies converted to digital versions and placed on the cloud.
The price has been tipped to cost between two dollars and four dollars per disc depending on if the user chooses SD or HD versions of the content. The insinuation has long bothered me that if I buy a CD or DVD and then make a digital copy to take on my iPad I’m somehow stealing. If you pay for something, you should be a use it wherever and however you want.
Some estimates think the cost is about $.02-$.04 at most to stream a movie to a user on the UltraViolet cloud. That leaves a lot of extra that consumers are paying to watch the content they own by streaming. Will you be using the service?