Twitter has announced that it will be bringing new premium video content to its platform and it as teamed up with a number of content providers.
The company announced that it has teamed up with NBA, MLB, Live Nation, Viacom, BuzzFeed, The Verge and more.
People have always come to Twitter to see and talk about what’s happening. Over the last four years, we’ve brought users video content around the things they’re already discussing on the platform, working with the world’s top TV networks, sports leagues, publishing houses & magazines, and professional news outlets. In 2016, we started building on this to bring live streaming video to Twitter to create a one-screen experience for great live content and the conversation around it. Brands align with all of this content to reach engaged audiences at scale.
Our live video and Amplify business now work hand-in-hand as we’ve grown our premium video business to more than 200 premium video publishers across the most active segments on Twitter — from sports and esports, to news, creators and entertainment. And we couldn’t be more excited about the success we’re seeing. In fact, in Q1 this year, our second quarter since launching live video on Twitter, we delivered over 800 hours of live streaming premium video content across more than 450 events, driving an audience of 45 million unique viewers. And this audience is global, mobile, and influential, with 55% of our logged-in live viewers being under the age of 25.
You can find out more details about the new premium video content that is coming to twitter at the link below.
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