Prices for the Apple Watch start at $349, although if you want the Apple Watch Edition then the device will cost you a lot more.
The Apple Watch Edition starts at $10,000 for the entry-level gold model and if you go for the top model it can cost as much as $17,000.
Why Does the Apple Watch Edition Cost So Much?
The guys from College Humor have worked out why the Apple Watch Edition costs so much, and the NSFW video below explains why Apple is charging so much for the gold model.
The Apple Watch Edition is not just a smartwatch; it is a statement piece. The high price tag is largely due to the materials used in its construction. The case is made from 18-karat gold, which is significantly more expensive than the aluminum or stainless steel used in the standard Apple Watch models. Additionally, the gold is specially formulated to be twice as hard as standard gold, ensuring durability and longevity.
The Luxury Market and Apple’s Strategy
Apple’s foray into the luxury market with the Apple Watch Edition is a strategic move to position itself as not just a tech company, but also a luxury brand. This aligns with the company’s history of creating premium products that command higher prices. By offering a high-end version of the Apple Watch, Apple is targeting affluent consumers who are willing to pay a premium for exclusivity and luxury.
The luxury watch market is a multi-billion dollar industry, dominated by brands like Rolex, Patek Philippe, and Audemars Piguet. By introducing the Apple Watch Edition, Apple is attempting to carve out a niche in this lucrative market. The high price tag also adds an element of exclusivity, making the watch a status symbol.
Moreover, the Apple Watch Edition comes with a range of exclusive features and services. For instance, buyers of the Edition model receive a special concierge service for personalized setup and support. This level of customer service is akin to what you would expect when purchasing a high-end luxury item, further justifying the premium price.
Another factor contributing to the high cost is the limited production run. Apple has produced fewer units of the Apple Watch Edition compared to its other models, making it a rare and desirable item. This scarcity drives up demand and allows Apple to maintain a high price point.
The craftsmanship involved in creating the Apple Watch Edition is also a significant factor. Each watch is meticulously crafted, with attention to detail that rivals traditional luxury watches. The gold casing is polished to a mirror-like finish, and the display is made from sapphire crystal, which is second only to diamond in terms of hardness. These premium materials and the craftsmanship involved in assembling the watch contribute to its high cost.
The Apple Watch Edition is priced at a premium due to a combination of factors including the use of expensive materials, the brand’s strategy to enter the luxury market, exclusive features and services, limited production, and exceptional craftsmanship. While the high price tag may be prohibitive for many, it is precisely this exclusivity that makes the Apple Watch Edition a coveted item among those who can afford it.
Video Credit College Humor
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