We have seen plenty of videos of people waiting in line before the launch of Apple’s new iPhone 6, and now we have another video, which shows the dark side of the iPhone 6 launch.
Apple didn’t manage to launch the iPhone 6 in China at the same time as the U.S., because the handset is waiting for regulatory approval from the Chinese authorities.
This delay has created a black market for the iPhone 6 and iPhone 6 Plus in China, and Casey Neistat has put together a video capturing the dark side of the iPhone launch.
The Black Market Phenomenon
In the video below, we can see people camping outside Apple stores for the iPhone 6 launch, and then buying multiple handsets with cash. The phones are then transferred to other people. This phenomenon is not new; it has been observed with previous iPhone launches as well. However, the scale at which it happened during the iPhone 6 launch was unprecedented.
As you can see from the video, it is clear that a lot of iPhones that were being purchased were intended to be sold on the black market in China. There are reports of these devices being sold in China for as much as $4,000. This is a significant markup from the retail price in the U.S., which starts at $649 for the base model.
Impact on Consumers and Apple
The existence of a black market for iPhones has several implications. For consumers in China, it means that they have to pay exorbitant prices to get their hands on the latest technology. This can lead to financial strain for individuals who are eager to own the latest iPhone but cannot afford the inflated prices.
For Apple, the black market can be a double-edged sword. On one hand, it demonstrates the high demand for their products, which is a positive indicator of their brand’s desirability. On the other hand, it can lead to negative publicity and potential legal issues. Apple has to navigate these challenges carefully to maintain its brand image and ensure that its products are accessible to genuine customers.
Regulatory Challenges and Future Implications
The delay in the iPhone 6 launch in China due to regulatory approval highlights the challenges that global companies face when entering new markets. Regulatory bodies in different countries have varying requirements and processes, which can delay product launches and affect sales strategies.
In the future, Apple and other tech companies may need to develop more robust strategies to handle such regulatory challenges. This could include better communication with regulatory authorities, more flexible supply chain management, and contingency plans to address potential delays.
Moreover, the black market issue underscores the need for stronger measures to prevent unauthorized sales. Companies could explore technologies such as advanced tracking systems and stricter purchase limits to curb the black market trade.
In conclusion, while the iPhone 6 launch was a significant event for Apple, it also brought to light several challenges and issues that need to be addressed. The black market for iPhones in China is a complex problem that affects consumers, the company, and the market as a whole. By understanding and addressing these challenges, Apple can continue to innovate and lead in the tech industry while ensuring that its products are accessible to all its customers.
Source Casey Neistat, BGR
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