It looks like the new Tag Heuer Smartwatch will be launched today and the device will apparently cost $1,500.
The new smartwatch from Tag Heuer will apparently launch in stores in New York at 12 noon today and will then land in Europe later in the week.
The news of the launch of the device was announced by the company’s CEO, Jean-Claude Biver who said that the device will cost $1,500.
“Our watch will have almost the same functions as an Apple Watch, but I don’t want to divulge too much,” he said.
There will be just 1,000 units of this new smartwatch available to buy in New York later today, the design of the device is based on the company’s Carrera models.
Features and Specifications
The Tag Heuer Smartwatch, named the Tag Heuer Connected, is expected to offer a range of features that will appeal to both tech enthusiasts and traditional watch lovers. The smartwatch is powered by an Intel processor and runs on Google’s Android Wear operating system. This combination ensures that the device is not only powerful but also compatible with a wide range of apps available on the Google Play Store.
The watch boasts a high-resolution touchscreen display, which is protected by sapphire crystal, a material known for its durability and scratch resistance. The design of the smartwatch is heavily inspired by Tag Heuer’s iconic Carrera models, featuring a sleek and sophisticated look that blends traditional watchmaking with modern technology.
Market Position and Competition
Tag Heuer’s entry into the smartwatch market is a significant move, especially considering the competition from established tech giants like Apple and Samsung. The Apple Watch, for instance, has set a high standard in the smartwatch industry with its seamless integration with iOS devices and a plethora of health and fitness features. However, Tag Heuer aims to differentiate itself by combining luxury watchmaking with advanced technology.
Jean-Claude Biver’s statement that the Tag Heuer Connected will have “almost the same functions as an Apple Watch” suggests that the company is confident in its product’s capabilities. However, the emphasis on not divulging too much information indicates that there may be unique features or design elements that Tag Heuer wants to keep under wraps until the official launch.
As soon as we get some more details on this new smartwatch from Tag Heuer and also some photos of the device, we will let you guys know.
Source Phys.org
Updated
It turns out that the price of the new Tag Heuer smartwatch will not be $15,000 it will be $1,500, thanks to the guys over at i4u for the heads up.
Potential Impact on the Luxury Watch Market
The introduction of the Tag Heuer Connected could have a significant impact on the luxury watch market. Traditionally, luxury watches have been seen as timeless pieces of craftsmanship, often passed down through generations. However, the integration of smart technology into these high-end timepieces could attract a new demographic of younger, tech-savvy consumers who value both style and functionality.
Moreover, the relatively affordable price point of $1,500 makes the Tag Heuer Connected more accessible compared to other luxury watches, which can often cost tens of thousands of dollars. This pricing strategy could potentially broaden Tag Heuer’s customer base and increase its market share in the competitive watch industry.
The launch of the Tag Heuer Connected marks an exciting development in the world of luxury smartwatches. With its blend of traditional design and modern technology, it has the potential to appeal to a wide range of consumers. We look forward to seeing how this new entrant will shape the future of the smartwatch market.
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
