The other day we heard from T-Mobile CEO John Legere who revealed that iPhone 7 sales were four times that of the iPhone 6.
Now T-Mobile has revealed that the iPhone 7 and iPhone 7 Plus are their most popular smartphones to date, and sales of the devices have broken previous records.
Record-Breaking Sales and Pre-Orders
“iPhone 7 is the biggest pre-order in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!” said John Legere, T-Mobile president and CEO. “Q3 was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!”
Even before a blockbuster pre-order weekend, iPhone 7 also broke records for pre-registration at T-Mobile, making it the biggest pre-reg of all time, including pre-registrations for both iPhone 6s and the smash-hit iPhone 6.
The new iPhone 7 and 7 Plus launch this Friday, the 16th of September, and Apple is expected to sell more handsets of the new models than they did last year.
Features Driving the Popularity
The iPhone 7 and 7 Plus come with a host of new features that have captivated consumers. One of the most talked-about changes is the removal of the headphone jack, which has been replaced by wireless AirPods. This move has sparked a lot of discussions, both positive and negative, but it has certainly not dampened the enthusiasm for the new models.
Another significant upgrade is the improved camera system. The iPhone 7 Plus, in particular, boasts a dual-camera setup that offers better zoom capabilities and enhanced photo quality. This feature is especially appealing to photography enthusiasts and social media users who prioritize high-quality images.
The new iPhones also come with a more powerful A10 Fusion chip, which promises faster performance and better battery life. This is a crucial factor for users who rely heavily on their smartphones for both work and entertainment.
Additionally, the iPhone 7 and 7 Plus are water and dust resistant, a feature that adds to their durability and makes them more appealing to a broader audience. This is particularly beneficial for users who are prone to accidental spills or who use their phones in various environments.
Market Impact and Future Expectations
The overwhelming response to the iPhone 7 and 7 Plus has significant implications for both T-Mobile and Apple. For T-Mobile, the record-breaking sales and pre-orders highlight the effectiveness of their marketing strategies and the growing consumer trust in their network. The success of these models could potentially attract more customers to switch to T-Mobile, further strengthening their market position.
For Apple, the strong sales figures are a testament to their ability to innovate and meet consumer demands. Despite facing stiff competition from other smartphone manufacturers, Apple continues to set new benchmarks in the industry. The success of the iPhone 7 and 7 Plus is likely to boost Apple’s revenue and solidify its position as a market leader.
Looking ahead, it will be interesting to see how Apple continues to innovate and what new features they will introduce in future models. The tech community and consumers alike will be eagerly watching for the next big thing from Apple.
The iPhone 7 and 7 Plus have not only broken sales records but have also set new standards in the smartphone industry. With their advanced features and strong market performance, these models are poised to be among the most successful in Apple’s history.
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