Sales for Subaru are booming with the company growing quickly. Right now the most space you can get in a Subaru is in the form of an Outback, but that will be changing starting next year. Subaru will have a new 3-row SUV called the Ascent that will roll into showrooms in 2018.
The Ascent concept debuted in New York and it is a very nice looking vehicle. Power for the SUV will come from a new turbo direct injection boxer engine. It’s unclear just how much power that engine will make. The Ascent will hold seven passengers.
Design and Features
The Subaru Ascent is designed to cater to families and adventure enthusiasts alike. The exterior design is robust and modern, featuring Subaru’s signature hexagonal grille and hawk-eye headlights. The concept model showcased in New York also highlighted sleek lines and a muscular stance, which are expected to carry over into the production model. The interior is expected to be spacious and luxurious, with high-quality materials and advanced technology features.
Inside, the Ascent will offer a range of amenities aimed at enhancing comfort and convenience. Expect features such as a large touchscreen infotainment system, multiple USB ports, and advanced driver-assistance systems. Subaru is known for its commitment to safety, so the Ascent will likely come equipped with the latest EyeSight Driver Assist Technology, which includes adaptive cruise control, lane-keeping assist, and pre-collision braking.
Performance and Capability
Power for the Ascent will come from a new turbo direct injection boxer engine. While specific power output figures have not been disclosed, Subaru’s boxer engines are known for their balance and efficiency. The turbocharged engine is expected to provide ample power for both city driving and highway cruising, as well as for towing and off-road adventures.
The Ascent will be built on a modified version of the Subaru Global Platform that debuted last year. This platform is designed to improve driving dynamics, safety, and ride comfort. The Ascent will feature Subaru’s renowned Symmetrical All-Wheel Drive system, which provides excellent traction and stability in various driving conditions. This makes the Ascent a versatile vehicle capable of handling everything from daily commutes to weekend getaways in the mountains.
Subaru says that the Ascent will go into production and is to be built exclusively in Indiana. It measures 198.8 x 78.3 x 72.4-inches and has a 117-inch wheelbase. These dimensions place the Ascent in the mid-size SUV category, offering plenty of room for passengers and cargo. The three-row seating configuration will provide flexibility for families, with options to fold down the second and third rows to create a large cargo area.
Market Position and Competition
The introduction of the Ascent marks Subaru’s return to the three-row SUV market, a segment it previously exited with the discontinuation of the Tribeca. The Ascent is expected to compete with other popular mid-size SUVs such as the Honda Pilot, Toyota Highlander, and Ford Explorer. Subaru aims to differentiate the Ascent with its unique combination of rugged capability, advanced safety features, and family-friendly design.
No word on pricing at this time, but Subaru is likely to position the Ascent competitively within the mid-size SUV market. Given Subaru’s reputation for reliability and strong resale value, the Ascent is expected to attract a loyal customer base looking for a versatile and dependable family vehicle.
The Subaru Ascent represents a significant step forward for the brand, offering a spacious and capable SUV that meets the needs of modern families. With its combination of advanced technology, robust performance, and Subaru’s commitment to safety, the Ascent is poised to make a strong impact in the competitive mid-size SUV market.
via Subaru
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