Following on from its previous success with mobile applications, Starbucks has now launched a new Starbucks Cup Magic app, which allows you to view special characters created for the holiday season on specially designed red stripy cups, Christmas Blend bags, and in-store advertisements.
The Starbucks Cup Magic app uses augmented reality (AR) to enable you to interact with the characters once you have found them. This innovative use of AR technology brings a new level of engagement and fun to the Starbucks experience. Additionally, the app allows you to send holiday e-cards to friends and family, adding a personal touch to your holiday greetings. Watch the video after the jump to see it in action.
How the Starbucks Cup Magic App Works
The Starbucks Cup Magic app will be available to download on November 15th and will give you the chance to win a prize if you find all the characters and AR scenes. To use the app, simply point your smartphone’s camera at one of the special holiday-themed items, such as the red stripy cups or Christmas Blend bags. The app will then overlay digital characters and animations onto the real-world objects, creating a magical and interactive experience.
For example, you might see a snowman come to life on your coffee cup or a reindeer prancing around your Christmas Blend bag. These delightful animations are designed to spread holiday cheer and make your Starbucks visit even more enjoyable. The app also includes a feature that allows you to capture and share these moments on social media, so you can spread the holiday spirit with your friends and followers.
Augmented Reality and Customer Engagement
Augmented reality is a technology that superimposes computer-generated images onto the real world, providing an enhanced view of reality. By incorporating AR into the Starbucks Cup Magic app, Starbucks is not only embracing cutting-edge technology but also creating a unique and memorable experience for its customers. This approach aligns with the company’s ongoing efforts to innovate and enhance customer engagement.
The use of AR in retail and marketing is becoming increasingly popular, as it offers a way to create immersive and interactive experiences that capture the attention of consumers. For Starbucks, the Cup Magic app is a way to differentiate itself from competitors and offer something special during the holiday season. It also encourages customers to visit Starbucks locations more frequently, as they seek out the various AR scenes and characters.
Moreover, the app’s ability to send holiday e-cards adds an extra layer of personalization and connectivity. In a time when digital communication is more prevalent than ever, this feature allows users to share festive greetings in a fun and creative way. Whether you’re sending a holiday message to a loved one or sharing your AR discoveries on social media, the Starbucks Cup Magic app provides a platform for spreading joy and celebrating the season.
Source: TUAW
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