According to the FT, Sony is about to launch a new music service to take on Apple’s iTunes. If the rumor is correct, then we should hear something later today.
Apparently, the service will revolve around Sony’s PS3 games console to start with, and it could then be rolled out to their range of Vaio computers and notebooks, as well as Bravia TVs and Sony Ericsson mobile phones.
Potential Features and Integration
It is possible that the service could be the Qriocity platform that Sony showed off at CES earlier in the year, which is designed to deliver movies on demand, and could also be used for music. Qriocity, which has been rebranded as Sony Entertainment Network, aims to provide a seamless entertainment experience across various Sony devices. This integration could allow users to access their music library on multiple platforms, enhancing the user experience significantly.
The potential for integration with Sony’s existing hardware ecosystem is vast. For instance, users could start listening to a song on their PS3 and continue on their Vaio laptop without interruption. Additionally, Bravia TV owners could enjoy high-quality music streaming directly through their television sets, making it a versatile option for home entertainment.
Market Competition and Strategy
This move by Sony seems like a logical step, especially considering the competitive landscape of digital music services. Apple’s iTunes has long been a dominant player in the market, but competitors like Spotify, Amazon Music, and Google Play Music have also gained significant traction. By leveraging its extensive hardware lineup, Sony could offer a unique value proposition that differentiates it from other services.
For example, Sony could bundle the music service with its PlayStation Plus subscription, providing added value to gamers. Similarly, offering exclusive content or early access to new releases could attract more users to the platform. The integration with Sony Ericsson mobile phones could also provide a seamless mobile experience, allowing users to enjoy their music on the go.
Moreover, Sony’s history in the music industry, owning one of the largest music catalogs through Sony Music Entertainment, gives it a competitive edge. This vast library could be a significant draw for users looking for a comprehensive music streaming service.
As soon as we get some more information, we will let you guys know.
via TFTS
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