Sony is becoming a popular name in the Android world, but the company has yet to make its mark in the US, one of the largest smartphone markets in the world. Sony unveiled a number of popular handsets in the past including Sony Xperia Z, Xperia Z Ultra and more recently, Xperia Z1.
The handsets are available across Europe and Japan, but the company isn’t very active in the United States. Now, it seems the situations will not change any time soon as the CEO of Sony announced that the company has no big plans to mark its footsteps in the US and China, the two largest smartphone markets in the world.
He also said that the company will start gradually to launch its devices in the US. Sony Xperia Z was launched on T-Mobile earlier this year, and there are rumors going on that Sony’s latest flagship device, Xperia Z1 is also heading to T-Mobile.
He said the company will continue to focus on its home market Japan and Europe as they account for almost 60 percent of its smartphone sales for the Japanese manufacturer. He said,
Those two are the most important areas for us and we’ll put substantial resources there. But not yet for the U.S. and China. It’s not realistic to try to do everything at once. In the U.S. we’ll start gradually.
There’s no denying that the market in the US is very competitive with Apple as the top seller in the country. It would be costly and difficult for the Japanese OEM to mark its footsteps. But, let’s see what happens.
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