Sony’s range of eReaders have been available for some time, but not in Japan, as Sony actually stopped selling their range of electronic book readers in Japan in 2007 due to the lack of demand.
Now Sony is looking to compete with the likes of the Amazon Kindle in Japan as it will once again start selling a range of eReader’s in its home country.
From December, if you live in Japan you will be able to purchase the Sony Reader Pocket Edition, which features a 5 inch display, this model will retail for 20,000 YEN (about $240).
There will also be a larger model available to Japanese consumers, a larger touch screen version which will retail for about 25,000 YEN (about $300).
Features and Specifications
The Sony Reader Pocket Edition is designed to be compact and portable, making it an ideal choice for readers who are always on the go. The 5-inch display is perfect for reading eBooks, and the device supports a variety of formats including ePub, PDF, and TXT. This versatility ensures that users can access a wide range of reading materials without any compatibility issues.
The larger touch screen model, on the other hand, offers a more immersive reading experience. With its enhanced touch capabilities, users can easily navigate through their eBooks, highlight text, and make notes. This model is particularly suitable for academic and professional use, where such features can significantly enhance productivity.
Market Competition and Strategy
Sony’s re-entry into the Japanese eReader market is a strategic move aimed at capturing a share of the growing digital reading market. The Amazon Kindle has been a dominant player in this space, and Sony’s new offerings are designed to provide a compelling alternative. By offering both a compact and a larger touch screen model, Sony is catering to a broad spectrum of consumers, from casual readers to professionals.
In addition to hardware, Sony is also focusing on building a robust ecosystem for its eReaders. This includes partnerships with local publishers to ensure a steady supply of Japanese-language content. By doing so, Sony aims to provide a seamless and enriching reading experience for its users.
Moreover, Sony’s eReaders come with long battery life, ensuring that users can read for extended periods without needing to recharge. This is a crucial feature for avid readers who spend hours engrossed in their favorite books.
Another significant aspect of Sony’s strategy is pricing. By offering the Pocket Edition at 20,000 YEN and the larger touch screen model at 25,000 YEN, Sony is positioning its eReaders as premium yet affordable options. This pricing strategy is likely to attract a wide range of consumers, from budget-conscious buyers to those looking for high-end features.
In conclusion, Sony’s decision to reintroduce its eReaders in Japan marks a significant shift in its market strategy. By offering a range of models with diverse features and competitive pricing, Sony is well-positioned to challenge the dominance of the Amazon Kindle and capture a significant share of the Japanese eReader market.
via Bloomberg
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