Ello is a new social network which is looking to take on the world’s largest social network, Facebook, although Ello is designed to be slightly different to Facebook.
The idea behind Ello is that it will have no adverts and no data mining, it has been created by a group of artists and designers, and the company has a completely different approach to the social network than Facebook does.
Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You’re the product that’s being bought and sold.
Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.
The company will make its money in a different way to traditional social networks, instead of adverts, Ello will offer additional features to users in the future, which they will be able to purchase, this works well for mobile games with the ‘fremium’ model.
Ello is currently in Beta at the moment, and it is invite only, you can find out more information over at Ello, and you can add your email address for an invite when they become available.