Skype has this week announced that they are now staring to roll out “Conversation Ads” in their Windows Skype application. The new Skype Conversation ads are now available for companies to purchase in 55 markets where Skype is currently available.
The new advertising will appear to users who do not have Skype Credit or subscriptions, during calls they make during 1:1 Skype-to-Skype calls using Skype for Windows.
Skype also says that they will may use non-personally identifiable demographic information (e.g. location, gender and age) to target advertising to its users. Users can opt-out from the Privacy menu in Tools -> Options of Skype on Windows systems. Skype explains in their blog post:
“We’re excited to introduce Conversations Ads as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment. Skype is already at the center of meaningful conversations, where families, friends, and colleagues spend time together.”
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