Skype has this week announced that they are now starting to roll out “Conversation Ads” in their Windows Skype application. The new Skype Conversation ads are now available for companies to purchase in 55 markets where Skype is currently available.
The new advertising will appear to users who do not have Skype Credit or subscriptions, during calls they make during 1:1 Skype-to-Skype calls using Skype for Windows.
Targeted Advertising and User Privacy
Skype also says that they may use non-personally identifiable demographic information (e.g. location, gender, and age) to target advertising to its users. This means that while the ads will be tailored to the user’s demographic profile, no personal information will be shared with advertisers. Users who are concerned about their privacy can opt-out from the Privacy menu in Tools -> Options of Skype on Windows systems. This feature ensures that users have control over their data and can choose whether or not they want to participate in targeted advertising.
Skype explains in their blog post:
“We’re excited to introduce Conversations Ads as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment. Skype is already at the center of meaningful conversations, where families, friends, and colleagues spend time together.”
Implications for Advertisers and Users
The introduction of Conversation Ads opens up new avenues for advertisers to engage with a vast and diverse audience. With hundreds of millions of users worldwide, Skype provides a unique platform for brands to reach potential customers in a setting that is both personal and interactive. This can lead to more effective advertising campaigns, as users are more likely to engage with ads that are relevant to their interests and demographics.
For users, this new feature means that they will see ads during their Skype calls if they do not have a subscription or Skype Credit. While some users may find this intrusive, others may appreciate the relevance of the ads they see. Additionally, the ability to opt-out of targeted advertising provides a level of control that can help mitigate privacy concerns.
Moreover, the integration of Conversation Ads into Skype’s platform reflects a broader trend in digital advertising, where companies are increasingly looking for ways to integrate ads into the user experience seamlessly. By placing ads within the context of a conversation, Skype aims to create a more engaging and less disruptive advertising experience.
The rollout of Conversation Ads in Skype’s Windows application represents a significant development for both advertisers and users. It offers a new way for brands to connect with a large and engaged audience while providing users with relevant and targeted advertising. As with any new feature, it will be important for Skype to monitor user feedback and make adjustments as needed to ensure a positive experience for all users.
Source: Skype
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