Microsoft has today announced that from today Skype‘s group video calling feature will be available to use for free on Windows OS, Apple’s Mac OS X as well as Microsoft’s next-generation Xbox One games console.
Microsoft has also today promised that in the future the free Skype group video calling feature will also be made available on other platforms at no extra cost.
Expanding Accessibility Across Platforms
Phillip Snalune, Skype’s General Manager of Consumer Product Marketing, listed applications that would be able to use the free Skype group video calling features and listed Windows modern (Metro app), Windows Phone, Android, and iOS. This expansion signifies a major step towards making high-quality video communication accessible to a broader audience. By removing the cost barrier, Microsoft aims to enhance the user experience and foster more seamless communication across different devices and operating systems.
Previously, to be able to use the Skype group video calling feature, at least one person within the conversation would have been required to own a Premium account costing $4.99 for a day pass or $8.99 per month. This paywall limited the feature’s accessibility, particularly for casual users or those who only needed the service occasionally. By making it free, Microsoft is likely to see an increase in user engagement and satisfaction.
Strategic Implications and Future Prospects
Microsoft also didn’t announce any reason behind the announcement to a free service, only that Snalune said Skype wanted to offer “the best communication experience for our users”. This move could be seen as a strategic effort to compete with other free video calling services such as Google Hangouts and Zoom, which have gained significant popularity. By offering free group video calls, Skype can attract users who might otherwise opt for these competing services.
Moreover, this decision aligns with Microsoft’s broader strategy of integrating its services across various platforms and devices. By ensuring that Skype’s group video calling feature is available for free on Windows, Mac OS X, Xbox One, and eventually other platforms, Microsoft is reinforcing its commitment to cross-platform compatibility and user convenience.
In addition to personal use, this feature can be particularly beneficial for businesses and educational institutions. With remote work and online learning becoming more prevalent, the ability to conduct group video calls without incurring additional costs can be a significant advantage. It can facilitate virtual meetings, collaborative projects, and online classes, thereby enhancing productivity and connectivity.
Furthermore, the integration of Skype’s free group video calling with Xbox One opens up new possibilities for social gaming experiences. Gamers can now easily connect with friends and fellow players, adding a new dimension to multiplayer gaming. This could potentially increase the appeal of Xbox One as a versatile entertainment and communication hub.
As Microsoft continues to roll out this feature to other platforms, it will be interesting to see how it impacts the overall landscape of video communication services. The company’s commitment to providing a free, high-quality group video calling experience reflects its dedication to meeting the evolving needs of its users.
Source: TNW
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
