Rumours of Sega Europe’s death have been greatly exaggerated, according to Sports Interactive’s Miles Jacobson. Despite Twitter talk of the European arm of the Japanese publisher closing and Sega placing emphasis on the digital sector while moving away from console, the recent upheaval seems due more to reorganization within the company ranks.
“Interweb rumours of Sega Europe closing are false. Rumours of Dirk Kuyt signing for Fenerbache? Much more likely,” Jacobson’s Twitter said. Indeed, with both of Sega’s European studios, Creative Assembly and Sports Interactive, doing better than ever, it’s hard to see how Sega would consider that course of action.
Reorganization and Strategic Shifts
The confusion surrounding Sega Europe’s status likely stems from the company’s recent strategic shifts. Sega has been focusing more on the digital sector, which includes mobile gaming and online services, as opposed to traditional console gaming. This shift is not unique to Sega; many companies in the gaming industry are adapting to the changing landscape where digital distribution and mobile platforms are becoming increasingly important.
For instance, Sega’s acquisition of Demiurge Studios, known for their work on mobile games, and the establishment of Sega Networks, a division dedicated to mobile gaming, highlight this strategic pivot. These moves indicate that Sega is not retreating but rather evolving to meet new market demands.
Success of European Studios
Creative Assembly and Sports Interactive, Sega’s European studios, have been performing exceptionally well. Creative Assembly, known for the critically acclaimed “Total War” series, continues to release successful titles that garner both commercial success and critical acclaim. Their recent ventures, such as “Total War: Three Kingdoms,” have been particularly well-received, further solidifying their reputation in the strategy game genre.
Sports Interactive, the studio behind the immensely popular “Football Manager” series, also continues to thrive. The “Football Manager” games have a dedicated fan base and consistently perform well in terms of sales and player engagement. The series’ success is a testament to the studio’s ability to innovate and keep the game relevant year after year.
Given the success of these studios, it seems unlikely that Sega would consider closing its European operations. Instead, the company appears to be leveraging the strengths of its European studios while also exploring new opportunities in the digital and mobile gaming sectors.
Future Prospects
Looking ahead, Sega’s future seems promising. The company is not only focusing on its successful franchises but also exploring new IPs and expanding its reach in the digital space. Sega’s recent announcements about upcoming projects and collaborations indicate a forward-thinking approach that aims to balance traditional gaming with new digital ventures.
Moreover, Sega’s commitment to its European studios suggests that the company recognizes the value and potential of these teams. By continuing to support and invest in Creative Assembly and Sports Interactive, Sega is positioning itself to capitalize on their success while also exploring new growth opportunities.
In conclusion, while rumors of Sega Europe’s closure have caused some concern, the reality appears to be quite different. The company’s strategic reorganization and focus on digital and mobile gaming, combined with the continued success of its European studios, suggest a bright future for Sega. As the gaming industry continues to evolve, Sega’s adaptability and commitment to innovation will likely ensure its continued success.
Source Gamekyo
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