Samsung recently announced that they had sold over 1 million Galaxy Tab tablets worldwide, and now it looks like they are attempting to increase their numbers with a holiday promotion on the Galaxy Tab.
Anyone who purchases a Samsung Galaxy Tab in the UK between the 8th of December and the 28th of February 2011, will get £200 worth of free content, which includes a choice of 50 MP3s, 15 movies, 7 games and 5 eBooks.
Samsung’s Strategic Promotion
Samsung have set themselves a target of 1.5 Million Galaxy Tabs sold by the end of 2010, and are obviously using this promotion to boost numbers, and cash in on Christmas tablet sales. This strategic move is not just about increasing sales but also about enhancing the user experience by offering a substantial amount of free content. The inclusion of 50 MP3s, 15 movies, 7 games, and 5 eBooks is designed to appeal to a wide range of consumers, from music lovers and movie buffs to gamers and readers. This diverse content offering ensures that new users can immediately enjoy their device without additional expenditure.
The Galaxy Tab is currently more expensive than the Apple iPad in the UK, with the base model iPad retailing for £429 whilst the base model Galaxy Tab retails for £449. Despite the higher price point, Samsung is banking on the added value of the free content to make the Galaxy Tab a more attractive option for consumers.
Comparing the Galaxy Tab and Apple iPad
When comparing the Galaxy Tab to the Apple iPad, several factors come into play. The Galaxy Tab offers a 7-inch display, which is smaller than the iPad’s 9.7-inch screen. This makes the Galaxy Tab more portable and easier to handle with one hand, which could be a significant advantage for users who are always on the go. Additionally, the Galaxy Tab runs on the Android operating system, which offers a different user experience compared to Apple’s iOS. Android is known for its customization options and a wide range of available apps, which might appeal to tech-savvy users who enjoy tweaking their devices.
On the other hand, the Apple iPad has a larger screen, which is better suited for activities like watching movies, reading eBooks, and browsing the web. The iPad also benefits from Apple’s ecosystem, which includes seamless integration with other Apple products and services. This can be a significant selling point for users who already own other Apple devices.
Samsung’s decision to offer a holiday promotion with £200 worth of free content is a clear attempt to differentiate the Galaxy Tab from the iPad and other competitors in the market. By providing immediate access to a variety of content, Samsung is not only enhancing the value proposition of the Galaxy Tab but also encouraging users to explore the capabilities of their new device.
In conclusion, Samsung’s holiday promotion for the Galaxy Tab is a well-thought-out strategy aimed at boosting sales and enhancing the user experience. By offering a substantial amount of free content, Samsung is providing added value to consumers and positioning the Galaxy Tab as a strong competitor in the tablet market. Whether this promotion will help Samsung achieve their target of 1.5 million units sold by the end of 2010 remains to be seen, but it is certainly a step in the right direction.
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