The new Samsung Galaxy S9 and S9 Plus smartphones are launching at the end of this week, and it looks like Samsung has big plans for the handsets.
Samsung is hoping that their new flagships will be their most popular smartphones to date. According to a recent report, the company is looking to sell 43 million units of the two devices combined by the end of 2018. This ambitious target reflects Samsung’s confidence in the new features and improvements that the Galaxy S9 and S9 Plus bring to the table.
Enhanced Features and Specifications
The Galaxy S9 and S9 Plus come with a range of enhanced features designed to appeal to a broad audience. One of the standout features is the improved camera system. The Galaxy S9 boasts a 12-megapixel rear camera with a variable aperture that can switch between f/1.5 and f/2.4, allowing for better low-light photography. The S9 Plus takes it a step further with a dual-camera setup, adding a second 12-megapixel telephoto lens.
Both models also feature Super Slow-mo video capabilities, which can capture 960 frames per second, making it possible to record stunning slow-motion videos. Additionally, the new AR Emoji feature allows users to create personalized emojis that mimic their facial expressions, adding a fun and interactive element to messaging.
Market Expectations and Competition
Samsung’s goal of selling 43 million units is ambitious, especially considering the competitive landscape of the smartphone market. Last year, Samsung shipped 41 million units of the Galaxy S8 and S8 Plus, which were well-received but faced stiff competition from other flagship devices like the iPhone X and the Google Pixel 2.
To achieve their target, Samsung has focused on not just hardware improvements but also software enhancements. The Galaxy S9 and S9 Plus run on the latest Android Oreo operating system, with Samsung’s custom user interface offering a smooth and intuitive user experience. The devices are powered by the Qualcomm Snapdragon 845 processor in the U.S. and the Exynos 9810 in other markets, ensuring top-notch performance.
Samsung has also made strides in improving the security features of their new smartphones. Both models come with an improved iris scanner and facial recognition technology, making it easier and more secure for users to unlock their devices.
We are expecting the new Galaxy S9 smartphones to be popular, as the two handsets go on sale worldwide this Friday, the 16th of March. Pre-orders have already shown strong demand, and early reviews have been largely positive, praising the devices for their design, performance, and camera capabilities.
In addition to the consumer market, Samsung is also targeting enterprise customers with features like Samsung DeX, which allows users to connect their Galaxy S9 or S9 Plus to a monitor, keyboard, and mouse to use it as a desktop computer. This feature is particularly appealing to business users who need a versatile device that can handle both personal and professional tasks.
Samsung’s marketing strategy for the Galaxy S9 and S9 Plus has been aggressive, with extensive advertising campaigns and promotional offers to attract buyers. The company has also partnered with major carriers and retailers worldwide to ensure wide availability and competitive pricing.
Source GSM Arena
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