Yesterday, Samsung started mocking Apple’s new iPhone, and now Samsung has released a total of six new videos with the titles ‘It doesn’t take a genius’, mocking Apple’s new iPhone handsets and also the Apple Watch.
The videos below show a couple of guys dressed to look like Apple staff at an Apple Genius bar. What do you guys think? Will these new adverts work for Samsung?
Samsung’s History of Mocking Apple
Samsung has a long history of creating advertisements that poke fun at Apple and its products. Some of Samsung’s adverts, which have mocked Apple in the past, have been pretty funny. For instance, the “Next Big Thing” campaign humorously highlighted the long lines of Apple fans waiting for the latest iPhone, while Samsung users enjoyed features that were already available on their devices. However, the latest series of videos unfortunately don’t fall into that category. Critics argue that these new ads lack the cleverness and humor that made previous campaigns successful.
The Competitive Landscape
Samsung’s Galaxy Note range of devices has been one of the most popular handsets available with a larger display. The Note series, known for its large screens and S Pen stylus, has carved out a niche market among users who prefer larger devices for productivity and media consumption. However, with Apple now entering the large-display market with the iPhone 6 and iPhone 6 Plus, Samsung may be feeling the pressure. The iPhone 6 models feature 4.7-inch and 5.5-inch displays, respectively, directly competing with Samsung’s flagship devices.
The competition between Samsung and Apple is not just about hardware; it’s also about ecosystems. Apple’s iOS and Samsung’s Android-based devices offer different user experiences, app ecosystems, and integrations with other devices. For example, Apple’s seamless integration with other Apple products like the iPad, Mac, and Apple Watch creates a cohesive ecosystem that many users find appealing. On the other hand, Samsung offers features like multi-window multitasking and a more customizable user interface, which attract a different set of users.
Market Reactions and Future Prospects
It will be interesting to see how many of these new iPhone 6 models Apple sells, and whether both the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus end up being popular devices. Early reports suggest strong pre-orders and high demand, indicating that Apple’s foray into larger screens is being well-received by consumers. This could potentially impact Samsung’s market share, especially if Apple manages to attract users who previously preferred larger Android devices.
Moreover, the success of these devices could influence future product strategies for both companies. If the larger iPhones continue to perform well, Apple might further expand its lineup with even more diverse screen sizes and features. Conversely, Samsung might need to innovate further to differentiate its products and maintain its competitive edge.
In conclusion, while Samsung’s latest ads may not have hit the mark, the ongoing competition between Samsung and Apple continues to drive innovation and offer consumers a wide range of choices. Whether you prefer the customization of Android or the seamless integration of iOS, the rivalry between these tech giants ensures that there is always something new and exciting on the horizon.
Source The Verge
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