Samsung had a great year in 2012 with a number of Samsung devices being extremely popular last year, and now it would appear that Samsung has big plans for 2013, according to a recent report from the Korea Times.
Samsung is expecting to sell a total of 510 million mobile phones in 2013, and out of these 510 million, around 390 million will be smartphones and the remaining 120 million will be budget and feature phones. This ambitious target reflects Samsung’s confidence in its diverse product lineup and its ability to cater to various market segments.
Success of Galaxy Smartphones
Samsung has done very well with its range of Galaxy smartphones, which run Google’s Android OS. The Galaxy series, particularly models like the Galaxy S3, have been highly successful, contributing significantly to Samsung’s market dominance. The company is expected to release a number of new Galaxy devices this year, including the much-anticipated Galaxy S4. These new releases are likely to feature cutting-edge technology, such as improved processors, enhanced cameras, and innovative software features that will keep Samsung at the forefront of the smartphone market.
In addition to hardware improvements, Samsung has been focusing on software enhancements and user experience. The introduction of features like Smart Stay, which keeps the screen on as long as the user is looking at it, and S Voice, Samsung’s voice-activated assistant, have set the Galaxy series apart from competitors. These innovations are expected to continue in 2013, further solidifying Samsung’s position as a leader in the smartphone industry.
Diversification with Windows Phone and Tizen
As well as the Android-powered Galaxy devices, Samsung also has some new smartphones in the works that will run Microsoft’s Windows Phone 8. This move is part of Samsung’s strategy to diversify its product offerings and reduce its reliance on Android. Windows Phone 8 offers a unique user interface and integration with Microsoft services, which could attract a different segment of users who prefer the Windows ecosystem.
Moreover, Samsung is also investing in devices that will run the open-source OS Tizen. Tizen is a Linux-based operating system that offers flexibility and customization options for developers and manufacturers. By supporting Tizen, Samsung aims to create an alternative ecosystem that can compete with Android and iOS. This could potentially lead to more innovation and choice for consumers, as well as greater control for Samsung over its software and services.
The inclusion of Tizen in Samsung’s portfolio is particularly significant because it represents a step towards reducing dependency on external software providers. By developing its own operating system, Samsung can tailor the user experience more closely to its hardware and create a more integrated ecosystem. This could lead to unique features and services that differentiate Samsung devices from those of other manufacturers.
In conclusion, Samsung’s plans for 2013 are ambitious and multifaceted. The company aims to sell 510 million mobile phones, with a significant portion being smartphones. The success of the Galaxy series, combined with the introduction of new devices running Windows Phone 8 and Tizen, positions Samsung to continue its dominance in the mobile phone market. With a focus on innovation, diversification, and user experience, Samsung is well-equipped to meet its targets and maintain its leadership in the industry.
Source Phone Arena
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