Samsung has released a couple of videos in the past where they have poked fun at Apple. Their latest Samsung Galaxy S4 commercial is being shown in Iceland and it is a little strange to say the least.
The Samsung Galaxy S4 commercial can be seen in the video below, and it features, a lot of Apple’s, a few Ninja’s, and of course the Samsung Galaxy S4.
We have no idea what is going on in this video, but I am sure someone at Samsung probably does. We wonder if this will help Samsung sell more Galaxy S4 handsets in Iceland.
Samsung’s Marketing Strategy
Samsung has a history of creating bold and sometimes controversial advertisements to capture the attention of consumers. This latest commercial for the Galaxy S4 is no exception. By incorporating bizarre and unexpected elements, such as ninjas and an abundance of apples, Samsung aims to create a memorable and buzzworthy advertisement. This strategy is not new for Samsung; they have previously released commercials that directly mock Apple and its products, often highlighting the perceived shortcomings of their competitor’s devices.
For example, in one of their earlier commercials, Samsung depicted Apple fans waiting in long lines for the latest iPhone, only to be shown up by Galaxy users who already had superior features. This kind of direct comparison and playful mockery has been a staple in Samsung’s advertising playbook, and it seems to resonate well with a segment of the market that enjoys the rivalry between the two tech giants.
The Impact of Unconventional Advertising
Unconventional advertising, like the one seen in the Icelandic commercial, can be a double-edged sword. On one hand, it grabs attention and generates conversation, which is a crucial aspect of marketing. People are more likely to share and discuss an ad that stands out, even if it is for its oddity. This can lead to increased brand awareness and potentially drive sales.
On the other hand, there is a risk that the message may be lost in the strangeness of the advertisement. If viewers are too confused or distracted by the bizarre elements, they might not remember the product being advertised or understand its benefits. In the case of the Galaxy S4 commercial, the inclusion of ninjas and apples might leave viewers puzzled about the connection to the phone itself.
However, Samsung seems to be banking on the idea that any publicity is good publicity. By creating a commercial that is so outlandish, they ensure that it will be talked about, shared on social media, and covered by various media outlets. This kind of viral marketing can be incredibly effective, especially in today’s digital age where content can spread rapidly across the globe.
In conclusion, while the Samsung Galaxy S4 commercial in Iceland is indeed strange, it fits within Samsung’s broader marketing strategy of creating bold, memorable advertisements that generate buzz and conversation. Whether or not it will directly translate to increased sales in Iceland remains to be seen, but it certainly has people talking.
Source Ubergizmo
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