Samsung has revealed that pre-orders of its new Samsung Galaxy S10 smartphones are the highest out of any of their smartphones to date. This milestone marks a significant achievement for the company, reflecting the strong consumer interest and demand for their latest flagship devices.
The company says that out of all the pre-orders, around 57% of customers ordered the new Galaxy S10+ handset. This indicates a clear preference for the larger and more feature-rich model in the Galaxy S10 lineup, which includes the Galaxy S10e, Galaxy S10, and Galaxy S10+.
Innovative Features Driving Demand
The Galaxy S10 series introduces several groundbreaking features that have likely contributed to its record-breaking pre-order numbers. These include an advanced camera system with multiple lenses, an ultrasonic fingerprint sensor embedded in the display, and a stunning Dynamic AMOLED screen that offers vibrant colors and deep blacks. Additionally, the Galaxy S10+ boasts a larger battery and more storage options, making it an attractive choice for power users.
Conor Pierce, Corporate VP, Samsung Electronics UK & Ireland: ‘Our Galaxy S10 line-up builds on a decade of industry leadership, delivering breakthrough camera, display and performance features which continue to excite our customers, as shown by our record-breaking pre-order results. It’s encouraging to see such a positive response to our new product line-up, across the ecosystem and including the new Galaxy Buds and Galaxy Watch Active, meaning that we are offering a greater range of choice than ever. This year, we will continue to invest in innovation with our S10 5G handset and Galaxy Fold coming later this year, ushering in a new era of smartphone technology and connectivity’.
Expanding the Ecosystem
Samsung’s strategy of expanding its ecosystem appears to be paying off. Alongside the Galaxy S10 series, the company has introduced complementary products such as the Galaxy Buds and Galaxy Watch Active. These devices are designed to work seamlessly with the Galaxy S10, offering users a more integrated and cohesive experience. The positive reception of these products suggests that consumers appreciate the added value and convenience of a unified ecosystem.
The most popular color has been the Prism Black, which accounts for 47% of all Galaxy S10 pre-orders. This preference for a classic and sleek color option highlights consumer tastes and trends in smartphone aesthetics.
Looking ahead, Samsung is set to continue its innovation streak with the upcoming release of the S10 5G handset and the Galaxy Fold. The S10 5G will be Samsung’s first smartphone to support the next-generation 5G network, promising faster download speeds and improved connectivity. Meanwhile, the Galaxy Fold represents a bold step into the future of mobile technology with its foldable display, offering a unique blend of smartphone and tablet functionalities.
You can find out more details about the new Samsung Galaxy S10 over at Samsung at the link below.
Source Samsung
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