Sainsbury’s has this week started trialling a new digital pricing display system that uses e-Ink technology rather than the traditional paper-based pricing tickets used in the past.
The new e-Ink digital price tags are being test at a Sainsbury’s London store and enable the prices to be updated for products even quicker by staff, as well as reducing the amount of paper waste.
Jon Rudoe, the Director of Digital and Technology at Sainsbury’s, explained :
“A key part of our strategy is to make sure we’re looking at new technology on behalf of our colleagues to make their lives easier.”-“So this trial will give us useful feedback about quicker, efficient digital pricing information and how much time and paper we’ll save in the process.”
The trial is currently in place at the Sainsbury’s Shoreditch Old Street Local and will provide Sainsbury’s some insight into the system before deciding whether or not to roll out the new digital e-Ink pricing system to other stores throughout the UK.
“The units will be programmed by trained colleagues who assign the label to a product. Prices and offers are then updated automatically using pricing data from central systems. The units use secure, encrypted software and are designed to resist cold temperatures in fridges and freezers.”
For more information on the new e-Ink technology jump over to the Sainsbury’s website for details.
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