Yesterday, RIM announced their new BlackBerry 10 platform, and now it looks like RIM is attempting to attract developers to the platform with a $10,000 guarantee for apps that meet a certain criteria.
RIM will give the $10,000 guarantee to developers whose apps meet a specific set of criteria. The apps will be tested for this criteria by a third party. If the app is deemed to be of high quality, then RIM will guarantee that the revenue from the app will be $10,000 in the first year.
So basically, if a developer submits an app and it matches the criteria, then if it makes more than $1,000 in the first year but less than $10,000, RIM will make up the difference so the developer will make a minimum of $10,000 on the app in the first year.
Encouraging High-Quality App Development
This initiative should help RIM get developers on board, as the $10,000 guarantee should go some way to meet the development costs of the apps for developers. Developing high-quality apps can be a costly and time-consuming process, and this guarantee provides a safety net for developers who might otherwise be hesitant to invest their resources into a new platform. By ensuring a minimum revenue, RIM is reducing the financial risk for developers, which could lead to a more vibrant and diverse app ecosystem for BlackBerry 10.
Moreover, the involvement of a third-party tester to evaluate the apps ensures that only high-quality applications will benefit from this guarantee. This not only incentivizes developers to produce top-notch apps but also ensures that BlackBerry 10 users will have access to reliable and well-crafted applications.
Long-Term Benefits for the BlackBerry Ecosystem
In the long run, this strategy could significantly benefit the BlackBerry ecosystem. By attracting a wide range of developers, RIM can ensure that BlackBerry 10 has a robust app store with a variety of applications catering to different user needs. This is crucial for the success of any mobile platform, as users are more likely to adopt a platform that offers a rich selection of apps.
Additionally, this move could help RIM regain some of the market share it has lost to competitors like Apple and Android. By offering financial incentives, RIM is making a strong statement that it is committed to revitalizing its platform and providing value to both developers and users.
For example, consider a small development team that has a unique app idea but lacks the financial backing to take a risk on a new platform. The $10,000 guarantee could be the deciding factor that encourages them to develop for BlackBerry 10 instead of sticking with more established platforms. This could lead to innovative and exclusive apps that set BlackBerry 10 apart from its competitors.
In conclusion, RIM’s $10,000 guarantee for high-quality apps is a strategic move designed to attract developers and ensure the success of the BlackBerry 10 platform. By reducing the financial risk for developers and ensuring a high standard of quality, RIM is laying the groundwork for a thriving app ecosystem that could help it regain its footing in the competitive mobile market.
Source, Liliputing
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