Teamlab has unveiled a new style of clothing rail which is just debuted by Vanquish in one of their men’s stores in Tokyo and incorporates RFID tags into the hangers to create an interactive shopping experience. The hangers look the same as a normal hanger but with a larger head section which contains an embedded RFID chip
The RFID hangers are then positioned below a row of LCD monitors and as a garment is picked up by a customer the monitor will display additional images, movies and product information related to the clothing which is being viewed by the customer. Watch the clothing rail and RFID hangers in action after the jump.
If the customer replaces the clothing the LCD screen clears until another garment is selected and removed from the rail. The RFID hangers not only provide customers with data, they also provide the store with valuable stock information together with stat tracking details on which items have been viewed whilst on the rails.
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