We have been hearing lots of rumors about a new cheaper Apple MacBook or MacBook Air. According to a recent report, Quanta will be manufacturing these devices for Apple.
Quanta will apparently start manufacturing these new cheaper MacBook’s in quarter four of 2018, probably in September.
This suggests that we will see these new MacBook’s from Apple sometime in September or October. We are also expecting to see some new iMacs as well.
Quanta’s Role in Apple’s Supply Chain
Quanta Computer Inc., a major Taiwanese manufacturer, has long been a key player in Apple’s supply chain. They have been responsible for assembling a variety of Apple products, including the MacBook Pro and the Apple Watch. The decision to have Quanta manufacture the new, more affordable MacBook models underscores Apple’s confidence in Quanta’s ability to deliver high-quality products on a large scale.
But Quanta’s shipments are expected to also rise above 10 million units in the fourth quarter thanks to orders for Apple’s new inexpensive notebooks. Quanta will remain in second place, but its race with Compal will be much tighter in the fourth quarter, with the difference to narrow to less than 100,000 units.
This increase in shipments is significant for Quanta, as it highlights the growing demand for Apple’s products. The competition between Quanta and Compal, another major manufacturer, is expected to intensify, with the gap between their shipment volumes narrowing considerably.
Expected Features and Pricing
The new cheaper Apple MacBook or MacBook Air is expected to come with a 13-inch display. This size is popular among users who need a balance between portability and screen real estate. The device should retail for around $999, making it a more accessible option for students, professionals, and casual users who may have found the higher-end MacBook models too expensive.
In terms of specifications, while details are still under wraps, it is anticipated that the new MacBook will feature the latest Intel processors, ensuring smooth performance for everyday tasks. Additionally, it is likely to include a Retina display, which has become a standard feature in Apple’s laptop lineup, offering crisp and vibrant visuals.
Apple’s decision to introduce a more affordable MacBook aligns with their strategy to capture a broader market segment. By offering a high-quality laptop at a lower price point, Apple aims to attract customers who might otherwise opt for a Windows-based laptop or a Chromebook.
Moreover, the introduction of a cheaper MacBook could also be seen as a response to the increasing competition in the laptop market. Companies like Microsoft, Dell, and HP have been releasing high-quality laptops at competitive prices, and Apple needs to ensure that they remain a strong contender in this space.
In addition to the new MacBook, there are also rumors about updates to the iMac lineup. The iMac has been a staple in Apple’s product range for years, and an update could bring new features and improved performance to this popular desktop computer.
Overall, the introduction of a cheaper MacBook and potential updates to the iMac lineup indicate that Apple is committed to offering a diverse range of products to meet the needs of different users. Whether you are a student, a professional, or a casual user, there is likely to be an Apple product that suits your needs and budget.
Source Digitimes
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