Users of the popular Icebergs creative image and media organisation service based in the cloud might be disappointed to learn that the company and service has this week been acquired by Pinterest.
Unfortunately for Icebergs users, Pinterest will be promptly shutting down the service and relocating its founders from Spain to San Francisco.
The Icebergs service was created just over a year ago to provide creatives with a cloud based service that could be used to collaborate and collate images, files, videos and other content in one place for teams to be able to quickly access and work with.
No details on the terms of the acquisition have been divulged by either party, but it seems as though Pinterest were interested in acquiring talent rather than the service itself. Although shutting it down should also help Pinterest’s cause. The Icebergs website explains :
Today we want to share some incredible news with you.
We’re thrilled to announce that Icebergs has been acquired by Pinterest!
Over a year ago, we set out to create a private space in the cloud for you to save, organize and collaborate around your projects like never before. We built Icebergs aiming to design a new and better experience on content organization.
We’ve gathered an amazing community along the way. We took care of every single detail and put our souls into it, but it was hundreds of thousands of creative minds around the world who trusted us and helped us grow beyond our expectations.
We are thrilled to be joining forces with the talented Pinterest team in San Francisco. Pinterest is a visual discovery tool people use to discover, save, and act upon the things they love, which makes it a perfect home for our experience in product and design, and in building Icebergs.
On Pinterest, there are tens of millions of people using the site to discover more than 30 billion Pins every day, and we can’t wait to use what we learned building Icebergs to help make their experience even better.
Sadly, Icebergs will be discontinued on September 1, 2014 — Together with its mobile app and services. But don’t worry, as of today, we offer all our users a few options to export their content until the day of closing.
A million thanks to all our Penguins, friends, family and the incredible Icebergs team for sharing with us this adventure. We look forward to meeting again. Stay cool!
César Isern and Albert Pereta
Source: Tech Crunch