In a move to develop its own e-mail client and generate a wider market, Opera has acquired the Australian e-mail company FastMail.fm.
FastMail.fm was launched over 10 years ago by Jeremy Howard with a school friend Rob Mueller who said: “In an increasingly competitive market, we believe we need to make some big investments to take the next steps forward. Joining together Opera’s expertise in web browsers and especially the mobile market, and FastMail.FM’s expertise in email.”
Strategic Benefits of the Acquisition
Opera has clear plans for FastMail.fm’s future by providing it with more resources to increase its infrastructure and offer users more features. This acquisition is a strategic move for Opera, as it aims to integrate FastMail.fm’s robust email services with its own web browsing technology. By doing so, Opera can offer a more seamless and integrated user experience, especially for mobile users who are increasingly relying on their smartphones for both browsing and email.
The deal looks good for both parties. FastMail.fm will benefit from Opera’s extensive experience in the web browser market, particularly in mobile technology. This partnership is expected to bring about significant improvements in FastMail.fm’s service offerings, including enhanced security features, better reliability, and more innovative functionalities. Rob Mueller has assured users that the FastMail email service will continue to run as normal, with the same billing cycle, pricing, features, reliability, and security.
Future Prospects and User Experience
One of the key areas where users can expect improvements is in the integration of email and web browsing. Opera’s expertise in creating efficient and user-friendly web browsers can be leveraged to enhance the email experience on FastMail.fm. For instance, users might see features like integrated search across email and web, better synchronization between email and browser bookmarks, and more intuitive user interfaces.
Moreover, Opera’s strong presence in the mobile market means that FastMail.fm could see significant enhancements in its mobile email applications. This could include faster load times, better offline capabilities, and more robust security measures to protect user data. Given the increasing importance of mobile devices in our daily lives, these improvements could make FastMail.fm a more attractive option for users who need reliable and efficient email services on the go.
Another potential area of development is the integration of additional services and features that can enhance productivity. For example, Opera could introduce features like calendar integration, task management, and even collaboration tools directly within the FastMail.fm interface. These additions would make FastMail.fm not just an email service, but a comprehensive productivity suite that can compete with other major players in the market.
The acquisition of FastMail.fm by Opera is a strategic move that holds promise for both companies and their users. By combining Opera’s expertise in web browsing and mobile technology with FastMail.fm’s robust email services, the partnership is poised to deliver a more integrated, efficient, and user-friendly experience. Users can look forward to enhanced features, better reliability, and more innovative functionalities as the two companies work together to take their services to the next level.
Via TFT’s
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