The OnePlus team have been teasing their new OnePlus 2 smartphone and now the company has announced that the handset will be made official on the 27th of July.
OnePlus have said that the launch of the new OnePlus 2 smartphone will be different than other product launches as the handset will be made official in VR, more details below.
In our industry, product launches tend to be the same. An auditorium, a keynote, and a seated audience. For the OnePlus 2 launch, we didn’t want that barrier between us and you; we want to invite you into our world, because you’re a major part of it. That is why we will be unveiling the OnePlus 2 to the world completely in VR. Starting July 27 at 7:00pm PT, everyone around the world can stream our launch.
Earlier this month, we teased a “secret” launch project when we asked our fans to create videos of their OnePlus stories and best smartphone photography. The fans who won those contests will help us present the entire launch of the OnePlus 2 in VR.
A VR launch lets you stand right next to our team and our fans as we unveil our new flagship. You’ll be able to look around as you check out the phone in a new way and maybe even find a few hidden Easter eggs. It’s a new way of thinking about a product launch. We aren’t talking at you; we are talking with you.
We will have more information on the new OnePlus 2 smartphone when it is made official next month.