Nokia has announced that it will no longer be using the name ‘Ovi’ for its Ovi Services and Ovi App Store, instead Nokia will simply be replacing the word Ovi with Nokia, so now we will have Nokia services and the Nokia App Store.
Nokia is obviously trying get rid of its old image, and develop a new one which the company is obviously hoping will help them sell more smartphones.
“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”
According to Nokia this is just a name change, and they will continue along their current roadmap for releasing new devices.
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