Nissan has been a significant player in the SUV and small truck market almost from the start. Over the years, the company has built a reputation for producing reliable and rugged vehicles that appeal to a wide range of consumers. However, Nissan made the decision to discontinue the Xterra, and its Frontier truck, while still available, has become outdated. Despite being a more affordable option, the Frontier struggles to compete in sales volume against other smaller trucks in the market. Recently, Nissan’s Michael Bunce hinted that the Xterra might make a comeback in the future.
The Potential Return of the Xterra
The possibility of a new Xterra is exciting news for fans of the original model. The Xterra was known for its off-road capabilities and rugged design, making it a favorite among outdoor enthusiasts. If Nissan decides to bring back the Xterra, it would likely be based on the upcoming new Frontier truck, which is expected to debut in 2018. This new Frontier is rumored to feature a new V6 engine, possibly with a turbocharger, which would provide a significant performance boost.
The return of the Xterra could also mean the introduction of modern features and technologies that were not available in the original model. For example, advanced safety features, improved fuel efficiency, and enhanced connectivity options could make the new Xterra more appealing to a broader audience. Additionally, the new Xterra could benefit from Nissan’s experience with other successful SUV models, such as the Rogue and the Pathfinder, incorporating design elements and technologies that have proven popular with consumers.
The Appeal of Mid-Size Trucks
Many mid-size truck enthusiasts long for the days of the simple, affordable trucks that Nissan made famous with its “Hardbody” models from the ’80s and ’90s. These trucks were known for their durability, ease of maintenance, and off-road capabilities. In recent years, the market for off-road capable SUVs and small trucks has been booming, with consumers seeking vehicles that can handle both daily commutes and weekend adventures.
Nissan has the opportunity to capitalize on this trend by reintroducing the Xterra and updating the Frontier. By offering a vehicle that combines the ruggedness and simplicity of the Hardbody with modern features and technologies, Nissan could attract a new generation of buyers. For example, the new Xterra could include features such as a robust four-wheel-drive system, skid plates, and all-terrain tires, making it a formidable off-road vehicle. At the same time, it could offer a comfortable and connected interior, with options such as a touchscreen infotainment system, smartphone integration, and advanced driver assistance systems.
Another factor that could contribute to the success of the new Xterra and Frontier is the growing interest in outdoor activities and adventure travel. As more people seek to explore the great outdoors, the demand for vehicles that can handle rough terrain and provide ample cargo space for gear and equipment is increasing. By positioning the Xterra and Frontier as the ideal vehicles for outdoor enthusiasts, Nissan could tap into this growing market and boost its sales.
The potential return of the Xterra and the upcoming new Frontier truck represent exciting opportunities for Nissan. By combining the ruggedness and simplicity of their classic models with modern features and technologies, Nissan can appeal to both nostalgic fans and new buyers. As the market for off-road capable SUVs and small trucks continues to grow, Nissan’s reentry into this segment could prove to be a smart move. We look forward to seeing what Nissan has in store for the future.
via autoblog
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