The New York Times has today announced it will be introducing a new Paywall and start charging subscriptions for access to its content. Once the new paywall is in place on the March 28th visitors will be able to visit and read up to 20 articles a month for free, but anything after that and you will need to subscribe.
The New York Times paywall subscriptions start at $15 for web access and via smartphone app’s, $20 allows you to use your iPad rather than a smartphone and a massive $35 a month allows you to use both your iPhone and iPad to read the New York Times content. Or you can subscribe to the paper copy of the publication and get unlimited access to the digital version, except on e-readers like the Kindle and the Nook.
Arthur Sulzberger Jr., chairman of The New York Times Company, explains:
“The challenge now is to put a price on our work without walling ourselves off from the global network, to make sure we continue to engage with the widest possible audience,”
It will be interesting to see if the New York Times can make their paywall work for them and help them build a business around online subscriptions.