Google has expanded its range of applications today by launching its new Google Currents app designed for both Android and iOS devices.
Google Currents has been created to provide users with an easy way to explore online magazines and other content, using swipe gestures. Watch the video after the jump to see Google’s new Currents application in action, and what it can offer you.
Partnerships and Content
Google has already partnered with 150 publishing partners to offer articles from over 180 publications including: CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more. This extensive range of partnerships ensures that users have access to a diverse array of high-quality content spanning various genres and interests. Whether you’re into technology, business, lifestyle, or news, Google Currents aims to cater to your reading preferences.
Moreover, the app’s interface is designed to be intuitive and user-friendly. The swipe gestures make it easy to navigate through articles, making the reading experience seamless and enjoyable. This feature is particularly beneficial for users who are accustomed to the tactile interactions of modern smartphones and tablets.
Self-Service Platform for Publishers
Google has also launched a new self-service platform that gives publishers the flexibility to design, brand, and customize their own web content. This platform is a game-changer for content creators, as it democratizes the publishing process. Now, anyone with a knack for writing or a passion for sharing information can create their own content for the new service. This opens up opportunities for independent writers, small businesses, and niche publications to reach a broader audience without the need for extensive technical know-how.
The self-service platform includes various tools that allow publishers to format their articles, add multimedia elements, and even incorporate interactive features. This level of customization ensures that the content is not only informative but also engaging and visually appealing. For instance, a food blogger could include step-by-step cooking videos alongside their recipes, or a tech reviewer could embed interactive product demos within their articles.
Find out more by jumping over to the Google Blog post.
In addition to these features, Google Currents also supports offline reading. This means that users can download articles and read them later, even without an internet connection. This is particularly useful for commuters or travelers who may not always have access to reliable internet service. The app also allows for content synchronization across multiple devices, ensuring that your reading list is always up-to-date, whether you’re on your phone, tablet, or computer.
Another noteworthy feature is the app’s ability to integrate with social media platforms. Users can easily share articles they find interesting with their friends and followers on social media, thereby fostering a community of readers who can discuss and engage with the content. This social aspect adds another layer of interaction, making the reading experience more dynamic and communal.
Source: Google
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