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New Google Currents, Magazine Browser App For Android And iOS Launches (video)


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Google has expanded its range of applications today by launching its new Google Currents app designed for both Android and iOS devices.

Google Currents has been created to provide users with an easy way to explore online magazines and other content, using swipe gestures. Watch the video after the jump to see Google’s new Currents application in action, and what it can offer you.

Google Currents


Google has already partnered with 150 publishing partners to offer articles from over 180 publications including: CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more.

Google has also launched a new self-service platform that gives publishers the flexibility to design, brand and customise their own web content. Allowing anyone to be able to create their own content for the new service. Find out more by jumping over to the Google Blog post.

Source: Google

Filed Under: Android News, Apple, Apple iPad, Apple iPhone, iPhone Apps, Technology News

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  • It’s a well-produced video, but I would take issue with the claim that this is how magazines were “meant to be seen.” Print layout is far superior to the smaller screen sizes of tablets and smartphones in terms of providing a reading experience centered around design (which has been true for most magazines for decades). Cramming a full-size format into a smaller screen is never going to replicate the print experience — especially on a smartphone. Thanks for the offer, but I’d rather enjoy my print edition without having to squint to make out the details. Much as the mobile web is a quick-and-dirty layout format for full-fledged websites, magazines on teensy little screens will always be a poor approximation of the originals. Some may enjoy the accessibility of being able to download magazine issues to a handheld gadget, but for me the trade-offs in hardware cost, design sacrifices and reading experience (among others) are just too severe to be worth it.