Nokia has released a new exclusive trailer for the upcoming Batman movie, Dark Knight Rises, which will arrive in theatres on July 20th, 2012. As you might already have guessed, Nokia is heavily sponsoring the film.
Releasing a new Dark Knight Rises Nokia Lumia 900 smartphone, which is available in a Batman matte black finish, embossed with the Batman logo, costing you around £600 for the SIM-free version, or free on contracts from £31 per month.
The Anticipation for Dark Knight Rises
Dark Knight Rises is directed by Christopher Nolan, who co-wrote the screenplay with his brother Jonathan Nolan. This film is the third in the series of Nolan’s Batman films, following the critically acclaimed Batman Begins (2005) and The Dark Knight (2008). The anticipation for Dark Knight Rises has been building ever since the release of The Dark Knight, which set a high bar with its gripping storyline and Heath Ledger’s unforgettable performance as the Joker.
The cast of Dark Knight Rises includes some of Hollywood’s most respected actors. Christian Bale returns as Bruce Wayne/Batman, bringing his intense and brooding portrayal of the character back to the screen. Michael Caine reprises his role as Alfred, Bruce Wayne’s loyal butler and confidant. Gary Oldman is back as Commissioner Gordon, and Morgan Freeman returns as Lucius Fox, the tech genius behind Batman’s gadgets.
New additions to the cast include Anne Hathaway as Selina Kyle/Catwoman and Tom Hardy as the formidable villain Bane. Hathaway’s portrayal of Catwoman is expected to bring a new dynamic to the film, while Hardy’s Bane is anticipated to be a physically imposing and intellectually challenging adversary for Batman.
Nokia’s Strategic Partnership with Dark Knight Rises
Nokia’s involvement with Dark Knight Rises goes beyond just releasing a themed smartphone. The partnership is a strategic move to align the Nokia brand with the high-octane, cutting-edge image of the Batman franchise. The Dark Knight Rises Nokia Lumia 900 is not just a phone; it’s a collector’s item for Batman fans. The matte black finish and embossed Batman logo make it a unique piece of memorabilia.
The Lumia 900 itself is a powerful device, featuring a 4.3-inch AMOLED display, a 1.4 GHz processor, and an 8-megapixel camera. It runs on Windows Phone 7.5, offering a smooth and user-friendly experience. The Batman-themed phone also comes with exclusive content, including wallpapers, ringtones, and a special edition of the Dark Knight Rises app, which provides fans with behind-the-scenes footage, trailers, and other exclusive content.
Nokia’s sponsorship of Dark Knight Rises is part of a broader strategy to rejuvenate its brand and appeal to a younger, tech-savvy audience. By associating with one of the most highly anticipated films of the year, Nokia aims to generate buzz and excitement around its products.
The collaboration between Nokia and Dark Knight Rises is a win-win situation. For Nokia, it provides an opportunity to showcase its latest technology and connect with a global audience. For the film, it offers additional marketing and promotional avenues, helping to build even more anticipation ahead of its release.
The release of the exclusive trailer for Dark Knight Rises and the launch of the Batman-themed Nokia Lumia 900 smartphone are exciting developments for both movie fans and tech enthusiasts. With a stellar cast, a renowned director, and a strategic partnership with Nokia, Dark Knight Rises is set to be one of the biggest cinematic events of 2012. Enjoy!
Source: Slashgear : Wahtleydude
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