Apple has just announced that the new Apple TV is on target to hit one million sales this week, which is not bad considering that the Apple TV was released in September, and it is obviously selling more units than the original Apple TV.
A lot of that is probably due to the much lower price point of the new Apple TV, and we can expect sales of the Apple TV to continue to increase steadily in 2011.
Apple today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
Factors Contributing to Apple TV’s Success
The Apple TV certainly does have a lot of potential, and as we have mentioned before, Apple really needs to start thinking about launching apps on the Apple TV, as we suspect this would increase the sales quite a bit. The lower price point of $99 is a significant factor contributing to its success. This price makes it more accessible to a broader audience, allowing more people to experience the convenience and entertainment options that Apple TV offers.
Additionally, the integration with popular streaming services like Netflix, YouTube, and Flickr makes it a versatile device for various types of content consumption. The ability to stream content directly from these platforms means that users can enjoy a wide range of movies, TV shows, and user-generated content without needing multiple devices or subscriptions.
Future Prospects and Potential Enhancements
We are hoping that Apple has a few things planned for the Apple TV platform in 2011. One of the most anticipated features is the potential introduction of an app store specifically for Apple TV. This would open up a world of possibilities, allowing developers to create apps tailored for the big screen. Imagine having access to a variety of games, educational apps, and productivity tools right from your TV. This could significantly enhance the user experience and make Apple TV an even more integral part of the home entertainment system.
Moreover, the integration of voice control through Siri could be another game-changer. With voice commands, users could easily search for content, control playback, and even manage smart home devices, making the Apple TV a central hub for home automation.
Another area where Apple TV could expand is in live TV streaming. While it currently supports on-demand content, adding live TV channels could attract a different segment of users who prefer real-time viewing. This could be particularly appealing for sports fans and news watchers.
In terms of hardware, future iterations of Apple TV could include more powerful processors, increased storage, and enhanced connectivity options. These improvements would ensure smoother performance and the ability to handle more complex applications and higher-quality video streams.
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