Apple has just announced that the new Apple TV is on target to hit one million sales this week, which is not bad considering that the Apple TV was released in September, and it is obviously selling more units than the original Apple TV.
A lot of that is probably due to the much lower price point of the new Apple TV, and we can expect sales of the Apple TV to continue to increase steadily in 2011.
Apple today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
The Apple TV certainly does have a lot of potential, and as we have mentioned before, Apple really needs to start thinking about launching apps on the Apple TV, as we suspect this would increase the sales quite a bit. We are hoping that Apple has a few things planned for the Apple TV platform in 2011.
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