Apple is expected to release a new cheaper entry-level MacBook sometime soon, and now it looks like we will also see a new MacBook Air.
According to a recent report by TrendForce, Apple will release a new MacBook Air sometime in September or October.
The second quarter was the transition period when Apple was preparing for the releases of the upcoming new MacBook devices for the year. TrendForce therefore expects MacBook shipments to again post a large QoQ increase in 3Q18, as Apple will be releasing a new MacBook Pro at the start of the quarter and a new MacBook Air at the end of the quarter.
Anticipated Features and Specifications
The new MacBook Air is expected to come with several upgrades and enhancements over its predecessor. Rumors suggest that it will feature a Retina display, which has been a long-awaited update for many users. The inclusion of a Retina display would significantly improve the screen resolution and overall visual experience, making it more competitive with other laptops in its class.
Additionally, the new MacBook Air is likely to be powered by Intel’s latest processors, which would offer better performance and energy efficiency. This could translate to longer battery life and faster processing speeds, making it an ideal choice for both students and professionals who need a reliable and powerful laptop.
Another expected feature is the inclusion of USB-C ports, which have become the standard for modern laptops. This would allow for faster data transfer speeds and more versatile connectivity options. The new MacBook Air might also come with improved speakers and a better keyboard, addressing some of the issues that users have had with previous models.
Market Impact and Competition
The release of a new MacBook Air could have a significant impact on the laptop market. Apple’s decision to introduce a more affordable entry-level MacBook could attract a broader audience, including students and budget-conscious consumers who have traditionally opted for Windows-based laptops.
The new MacBook Air will likely compete with other popular laptops in the same price range, such as the Dell XPS 13 and the Microsoft Surface Laptop. Both of these models offer high-quality displays, powerful performance, and sleek designs, making them strong competitors. However, Apple’s ecosystem and brand loyalty could give the new MacBook Air an edge in the market.
We are also expecting to see some new iMacs from Apple before the end of the year. It is possible that these devices could appear at Apple’s iPhone X event next month, or Apple could hold a separate event in October just for Macs.
The new iMacs are rumored to come with updated processors and improved graphics capabilities, making them suitable for professional use in fields such as graphic design, video editing, and software development. The inclusion of these new features could make the iMac a more attractive option for professionals who require high-performance desktop computers.
The upcoming release of the new MacBook Air and other Mac devices is highly anticipated by both consumers and industry experts. With expected improvements in display quality, processing power, and overall design, the new MacBook Air could set a new standard for entry-level laptops. Additionally, the potential release of updated iMacs could further solidify Apple’s position in the desktop computer market.
Source MacRumors
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