To provide competition to the likes of Etsy Amazon has today amounts the launch of Amazon Handmade, that takes the form of a new store featuring generally handmade items created and sold by artisans.
The new Amazon Handmade store will feature Artisans from around the world and all products within the store will be factory free and will have been made by hand.
Peter Faricy, VP for Amazon Marketplace explains more :
We have designed a custom shopping experience for customers looking for handmade items by bringing together many of the best artisans in the world, and they’re adding thousands of items daily. Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special. Handmade at Amazon offers customers more than 80,000 quality handcrafted items from around the world, and over 30 percent can be personalized by artisans to delight customers.
Handmade at Amazon is a new store on Amazon.com for invited artisans to sell their unique, handcrafted goods to our hundreds of millions of customers worldwide. While we finish setting up shop, we invite artisans like you to browse some of our new features and apply to be a part of our launch.
We know that each handcrafted item is special so we built a new experience specifically to highlight your handmade products. When you set up shop, you’ll create an Artisan Profile page to tell customers your story with beautiful imagery and plenty of room to describe your craft. You’ll also set up pages for each of your products, featuring stunning images and new customization features so customers can explore everything you have to offer.
Chad Dickerson, Etsy CEO added :
We believe we are the best platform for creative entrepreneurs, empowering them to succeed on their own terms. Etsy has a decade of experience understanding the needs of artists and sellers and supporting them in ways that no other marketplace can. Our platform attracts 21+ million thoughtful consumers seeking to discover unique goods, and build relationships with the people who make and sell them.