Virgin Media has today announced that their customers will soon be able to enjoy the Netflix service on their Virgin Media TiVo set-top boxes very soon. This exciting development marks a significant enhancement to the entertainment options available to Virgin Media subscribers, integrating one of the world’s most popular streaming services directly into their existing TV setup.
Netflix will offer existing Virgin Media customers the ability to watch the likes of Breaking Bad, House of Cards, and Arrested Development to name just a few. These critically acclaimed shows are just the tip of the iceberg when it comes to the vast library of content that Netflix provides. From original series and documentaries to a wide array of movies and children’s programming, Netflix has something for everyone.
Netflix Pilot Program and Full Rollout
The new Netflix service will be piloted at 40,000 Virgin Media TiVo homes throughout the UK this week, with a full launch to follow shortly after and eventually landing on 1.7 million Virgin Media TiVo boxes. This phased rollout ensures that any potential issues can be identified and resolved before the service becomes widely available, providing a smooth and seamless experience for all users. The new Netflix rollout is part of the latest updates to Virgin Media TiVo, which aims to continually enhance the user experience with new features and content.
Virgin Media’s decision to integrate Netflix into their TiVo boxes is a strategic move to stay competitive in the rapidly evolving digital entertainment landscape. By offering Netflix, Virgin Media not only adds value to their existing service but also attracts new customers who are looking for a comprehensive entertainment solution.
Enhanced Viewing Experience
The integration of Netflix into Virgin Media TiVo boxes means that customers will no longer need to switch between devices to access their favorite shows and movies. This convenience is a significant advantage, making it easier for users to find and enjoy content without the hassle of managing multiple remotes or inputs.
“The Netflix app complements Virgin Media’s ever-expanding collection of over 6,000 hours of On Demand entertainment, all ready to watch instantly. Virgin Media TiVo customers will be able to easily search and browse titles across Virgin TV’s entire collection of films and TV programmes as well as from Netflix and other content apps including BBC iPlayer.”
This integration also means that users can take advantage of TiVo’s advanced search and recommendation features. For example, if a user searches for a particular actor or genre, the results will include content from both Virgin Media’s On Demand library and Netflix, providing a more comprehensive and personalized viewing experience.
Moreover, the addition of Netflix to Virgin Media TiVo boxes aligns with the growing trend of cord-cutting, where consumers are increasingly opting for streaming services over traditional cable TV. By offering both traditional TV channels and streaming services, Virgin Media is positioning itself as a versatile provider that caters to a wide range of viewing preferences.
Future Prospects and Customer Benefits
Looking ahead, the integration of Netflix could pave the way for additional partnerships with other streaming services, further enriching the content available to Virgin Media customers. This move could also encourage other cable providers to follow suit, leading to a more integrated and user-friendly entertainment ecosystem.
For customers, the benefits are clear. Access to Netflix on their Virgin Media TiVo boxes means more content choices, greater convenience, and a more enjoyable viewing experience. Whether you’re a fan of binge-watching the latest series or exploring a diverse range of movies, the combination of Virgin Media and Netflix offers something for everyone.
In conclusion, Virgin Media’s integration of Netflix into their TiVo set-top boxes is a significant step forward in enhancing the entertainment options available to their customers. With a pilot program already underway and a full rollout on the horizon, Virgin Media subscribers can look forward to a richer, more convenient viewing experience in the near future.
Source: Virgin Media
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