Microsoft has today been demonstrating its new Samsung SUR40 in Singapore, and announced that the new Microsoft second-generation Surface device will start shipping late September in the Singapore market for around $8,600.
The SUR40 was first showcased back in CES 2011 and is a fully-embedded PC with a high definition 40-inch wide, 4-inch thick touch-screen, and has been designed to target specific industries such as retail, hospitality, auto-mobile, healthcare and financial.
It is powered by an AMD Athlon II X2 Dual-Core Processor 2.9GHz paired with the AMD Radeon HD 6700M Series GPU featuring DirectX 11 runs an embedded version of Windows 7 Professional 64-bit, with a Surface 2.0 SDK.
Advanced Features and Capabilities
Microsoft’s Surface is a multi-touch operating system from Microsoft which has been developed as a software and hardware combination technology that allows a user, or multiple users, to manipulate digital content by the use of gesture recognition using both hands or physical objects. This technology is particularly beneficial in environments where interactive and collaborative work is essential. For instance, in retail, the SUR40 can be used to create interactive product catalogs, allowing customers to explore products in a more engaging manner. In the healthcare sector, it can facilitate patient check-ins and provide interactive health information.
The SUR40’s PixelSense technology is another standout feature. This technology allows the LCD display to recognize fingers, hands, and objects placed on the screen, enabling a more intuitive and natural interaction. This can be particularly useful in educational settings, where students can interact with learning materials in a hands-on manner, making the learning experience more immersive.
Real-World Applications
In the automotive industry, the SUR40 can be used in showrooms to provide customers with detailed information about vehicles, including customizable options and virtual test drives. This not only enhances the customer experience but also helps sales representatives provide better service. In the financial sector, the SUR40 can be used in banks to offer customers interactive services such as account management, financial planning tools, and even virtual consultations with financial advisors.
Moreover, the hospitality industry can leverage the SUR40 to enhance guest experiences. Hotels can use the device for check-ins, concierge services, and even interactive maps of the local area. Restaurants can use it for interactive menus, allowing customers to place orders directly from the table.
Source : : ZDnet
The SUR40’s versatility and advanced features make it a valuable tool across various industries. Its ability to recognize and respond to multiple touch points simultaneously allows for collaborative work, making it ideal for team-based projects and interactive presentations. As technology continues to evolve, devices like the SUR40 are paving the way for more interactive and engaging user experiences, transforming the way we interact with digital content.
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