Microsoft’s Windows RT devices haven’t exactly been as popular as Microsoft had hoped. Now, according to a recent report, Microsoft will be dropping the price of Windows RT for manufacturers.
This would mean that tablet makers would be able to reduce the price of their Windows RT-based devices, which may, in turn, end up making the tablets more popular with consumers.
Microsoft is using the changes to try and get more manufacturers to adopt Windows RT, a version of its flagship software for tablets, said the people, who asked not to be identified because pricing is confidential. The price cuts affect Windows RT for small-sized tablets.
Microsoft has yet to confirm that it will offer Windows RT to OEMs at a lower price. There are no details as yet on how much the price will be reduced and how much of the saving will be passed on to consumers.
Challenges Faced by Windows RT
Windows RT has faced several challenges since its inception. One of the primary issues has been its limited app ecosystem. Unlike its more robust sibling, Windows 8, Windows RT can only run apps from the Windows Store. This limitation has made it less appealing to consumers who are accustomed to the vast array of applications available on other platforms like iOS and Android.
Another significant challenge has been the confusion surrounding the differences between Windows RT and other versions of Windows. Many consumers were unaware that Windows RT could not run traditional desktop applications, which led to disappointment and frustration. This confusion has undoubtedly contributed to the lukewarm reception of Windows RT devices in the market.
Potential Impact of Price Reduction
The decision to lower the price of Windows RT for manufacturers could have several potential impacts. Firstly, it could make Windows RT devices more competitive in the crowded tablet market. By reducing the cost for OEMs, manufacturers might be able to offer these devices at a lower price point, making them more attractive to budget-conscious consumers.
Additionally, a lower price could encourage more manufacturers to produce Windows RT tablets. Currently, only a few manufacturers have ventured into the Windows RT space, but a price reduction could incentivize more companies to explore this option. This increased competition could lead to a wider variety of devices, giving consumers more choices and potentially driving innovation in the Windows RT ecosystem.
Moreover, a more affordable Windows RT device could appeal to educational institutions and businesses looking for cost-effective solutions. Schools, in particular, might find these devices useful for students, providing a balance between functionality and affordability. Businesses could also benefit from the lower cost, especially for employees who need a device primarily for basic tasks and productivity applications.
However, it remains to be seen how much of the price reduction will be passed on to consumers. Manufacturers might choose to retain some of the savings to improve their profit margins. Therefore, the actual impact on retail prices will depend on the strategies adopted by individual OEMs.
In conclusion, while the price reduction for Windows RT could potentially boost its popularity, Microsoft will need to address the underlying issues that have hindered its success. Improving the app ecosystem, clarifying the differences between Windows RT and other versions of Windows, and ensuring that the price reduction benefits consumers will be crucial steps in revitalizing the platform.
Source Bloomberg
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