After last week’s reports that Microsoft was cutting the price of their Microsoft Surface RT tablet in the US, the official Surface RT price cut has now been rolled out to Europe.
Reducing the price of the 32GB Microsoft Surface RT tablet by 33 percent, making it now available for £279 in the UK down from £399 and €329 in Germany, €339 in France, €337 in Italy and €329 in Spain.
Impact of the Price Cut
The new prices are also reflected over on the Microsoft official website with the 32GB Surface RT tablet and Touch Cover available for €429. This significant price reduction is expected to make the Surface RT more competitive in the tablet market, which is dominated by Apple’s iPad and various Android tablets. By lowering the price, Microsoft aims to attract more customers who are looking for a budget-friendly yet powerful tablet option.
The TNW website reports: “The 32GB model is also being sold with its companion Touch Cover for 429 euros in Germany; the same as the basic 64GB variant. The premium 64GB model with Touch Cover is being sold for 529 euros.” This means that customers in Europe now have more affordable options to choose from, whether they need more storage or prefer the convenience of a Touch Cover.
Features and Specifications
The Microsoft Surface RT tablet comes with a 10.6-inch ClearType HD display, offering a resolution of 1366 x 768 pixels. It is powered by an NVIDIA Tegra 3 quad-core processor, which ensures smooth performance for everyday tasks such as web browsing, streaming videos, and using productivity apps. The tablet also includes 2GB of RAM and either 32GB or 64GB of internal storage, which can be expanded via a microSD card slot.
One of the standout features of the Surface RT is its built-in kickstand, which allows users to prop up the tablet for hands-free viewing. This is particularly useful for watching movies, video conferencing, or working on documents. The tablet also comes with a full-sized USB 2.0 port, a micro HDMI port, and a headphone jack, making it versatile for various connectivity needs.
The Surface RT runs on Windows RT, a version of Windows 8 designed for ARM-based devices. This means that users have access to a wide range of apps available in the Windows Store, as well as the familiar Microsoft Office suite, which comes pre-installed. This makes the Surface RT an attractive option for students and professionals who need a portable device for productivity on the go.
Market Reception and Future Prospects
The price cut is seen as a strategic move by Microsoft to boost sales and increase market share in the highly competitive tablet market. Initial reactions from consumers and tech enthusiasts have been positive, with many praising the Surface RT for its build quality, performance, and versatility. However, some critics have pointed out that the Windows RT operating system has limitations compared to the full version of Windows 8, particularly in terms of app compatibility.
Despite these criticisms, the Surface RT has carved out a niche for itself among users who appreciate its unique features and integration with Microsoft’s ecosystem. The price reduction is likely to attract even more customers who were previously hesitant due to the higher cost.
The official Surface RT price cut in Europe is a welcome development for consumers looking for a high-quality tablet at a more affordable price. With its impressive features, solid performance, and now lower price point, the Surface RT is well-positioned to compete with other tablets in the market.
Source: TNW
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