Microsoft has been sending out invites to its Windows Phone 7 event to Microsoft executives, and as you will see in the photo below, rather than getting a new Windows Phone 7 handset, Microsoft has sent them a Lego version instead.
The invitations have been sent out for the Microsoft Windows Phone 7 event which is in November. Very cool, it certainly is a clever way to grab people’s attention. The use of Lego for the invitations is not only a playful and nostalgic touch but also a creative marketing strategy that aligns with the innovative spirit of the Windows Phone 7 launch.
The Significance of the Lego Invitations
The choice of Lego for the invitations is significant for several reasons. Firstly, Lego is a universally recognized and beloved brand that evokes a sense of creativity and fun. By sending out Lego versions of the Windows Phone 7, Microsoft is tapping into these positive associations. This move can be seen as a way to highlight the playful and user-friendly aspects of the new phone.
Moreover, the Lego invitations serve as a memorable keepsake for the executives who receive them. Unlike traditional paper invitations, these Lego models are likely to be kept and displayed, serving as a constant reminder of the upcoming event. This increases the likelihood that the recipients will attend and engage with the event.
Marketing Strategies in Tech Launches
This innovative approach to invitations is part of a broader trend in tech marketing where companies use unique and memorable methods to generate buzz and excitement around their products. For example, when Apple launched the first iPhone, they created a sense of exclusivity and anticipation by limiting initial availability and using sleek, minimalist marketing materials.
Similarly, Google’s launch of the Pixel phone included a series of cryptic billboards and teaser videos that piqued public interest and speculation. These strategies are designed to create a sense of mystery and excitement, encouraging media coverage and word-of-mouth promotion.
In the case of Microsoft’s Windows Phone 7, the Lego invitations are a perfect example of how a company can use creativity to stand out in a crowded market. The tech industry is highly competitive, and innovative marketing strategies can make a significant difference in a product’s success.
The Windows Phone 7 itself was a significant release for Microsoft, as it represented a major overhaul of their mobile operating system. The new OS featured a completely redesigned user interface, known as Metro, which focused on simplicity and ease of use. By using Lego to promote the event, Microsoft was able to convey the message that the new phone was both innovative and accessible.
Additionally, the Lego invitations could be seen as a nod to the modular and customizable nature of the Windows Phone 7. Just as Lego bricks can be assembled in countless ways to create different structures, the Windows Phone 7 was designed to be highly customizable, allowing users to tailor their experience to their individual needs and preferences.
In conclusion, Microsoft’s use of Lego invitations for the Windows Phone 7 event is a brilliant example of creative marketing. It not only captures attention but also reinforces the key messages of the product launch. As the tech industry continues to evolve, we can expect to see more innovative and memorable marketing strategies like this one.
Engadget via Gizmodo
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