It seems that Microsoft [MSFT] is taking Windows Phone 7 seriously as it can see the huge potential for applications, and it is offering incentives for Windows Phone 7 developers to develop applications for the platform.
Microsoft is offering Windows Phone 7 developers free tools and test handsets as well as funds for software development and marketing.
Tod Brix, who is a senior director at Microsoft and who works with Windows Phone 7 application developers has said that in some cases Microsoft is even providing revenue guarantees to developers.
This will obviously entice developers to the Windows Phone 7 platform, whether it will be enough to entice the number of developers that currently creates apps for Apple’s iOS 4 platform remains to be seen.
Microsoft’s Strategy to Attract Developers
Microsoft’s strategy to attract developers is multi-faceted. By offering free tools and test handsets, Microsoft is lowering the barrier to entry for developers who might be hesitant to invest in a new platform. These tools include the Windows Phone Developer Tools, which provide a comprehensive suite of resources for building, testing, and deploying applications. Additionally, the provision of test handsets allows developers to experience the platform firsthand and optimize their applications for real-world use.
Furthermore, the financial incentives are a significant draw. By providing funds for software development and marketing, Microsoft is not only helping developers cover their costs but also ensuring that their applications gain visibility in a crowded marketplace. This is crucial for independent developers and small studios that may not have the resources to promote their apps effectively.
Revenue Guarantees and Market Impact
The revenue guarantees mentioned by Tod Brix are particularly noteworthy. These guarantees can provide a safety net for developers, ensuring that their investment in the Windows Phone 7 platform is not a financial risk. This is a bold move by Microsoft, demonstrating its commitment to building a robust app ecosystem.
However, the challenge remains whether these incentives will be enough to shift the focus of developers who are currently creating apps for Apple’s iOS 4 platform. Apple’s App Store is well-established, with a large user base and a proven track record of profitability for developers. Convincing developers to switch or even split their focus between iOS and Windows Phone 7 will require more than just financial incentives; it will require a compelling platform that offers unique advantages.
Microsoft is also likely to leverage its existing relationships with enterprise developers. Windows Phone 7’s integration with other Microsoft products, such as Office and Azure, could make it an attractive option for business applications. By positioning Windows Phone 7 as a versatile platform that caters to both consumer and enterprise needs, Microsoft can carve out a niche in the competitive mobile market.
In conclusion, Microsoft’s efforts to attract developers to the Windows Phone 7 platform are comprehensive and well-thought-out. By offering free tools, test handsets, financial incentives, and revenue guarantees, Microsoft is making a strong case for developers to consider its platform. Whether these efforts will be enough to rival Apple’s iOS 4 remains to be seen, but it is clear that Microsoft is committed to building a vibrant app ecosystem for Windows Phone 7.
via Business Week
Have a look at our Samsung Omnia 7 Review to see what we thought of Windows Phone 7.
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
