Microsoft will launch their new Windows 8 Surface Tablet later this month, and now according to a recent report, Microsoft is building between 3 and 5 million Surface Tablets in quarter four.
The news comes from the The Verge who says that Microsoft has placed orders to manufacture between 3 and 5 million Surface units before the end of the year, which means that Microsoft is hoping to sell a lot of their new Surface Tablet.
When the Surface was originally announced, the tablet was described as ‘just a design point’ by the company’s CEO Steve Ballmer, he also said that Microsoft ‘may sell a few million over the next year’.
Microsoft’s Ambitious Production Plans
It looks like Microsoft has bigger ambitions than selling just a few million of the Surface tablet over the next few months. If they are building between 3 and 5 million units by the end of the year, it indicates a significant level of confidence in the product’s potential market performance. This production volume suggests that Microsoft is aiming to capture a substantial share of the tablet market, which has been dominated by Apple’s iPad and various Android tablets.
The Surface Tablet is expected to feature a range of innovative functionalities, including a built-in kickstand and a cover that doubles as a keyboard, which could appeal to both casual users and professionals. The device will run on the new Windows 8 operating system, which is designed to provide a seamless experience across tablets, laptops, and desktops. This cross-platform compatibility could be a key selling point for users who are already integrated into the Windows ecosystem.
Market Competition and Consumer Expectations
The tablet market is highly competitive, with major players like Apple, Samsung, and Google already having established a strong presence. For Microsoft to carve out a significant market share, the Surface Tablet will need to offer compelling features and performance at a competitive price point. Early reviews and consumer feedback will be crucial in determining the device’s success.
Microsoft’s decision to produce millions of units right out of the gate could be seen as a bold move, but it also carries risks. If the Surface Tablet fails to meet consumer expectations or if there are significant issues with the hardware or software, Microsoft could be left with a large inventory of unsold units. However, the company’s extensive marketing efforts and strong brand recognition could help mitigate these risks.
Additionally, the Surface Tablet’s integration with other Microsoft services, such as Office 365 and OneDrive, could provide added value for users looking for a comprehensive productivity solution. The ability to seamlessly transition between work and play on a single device could make the Surface Tablet an attractive option for a wide range of consumers.
In conclusion, Microsoft’s decision to produce between 3 and 5 million Surface Tablets by the end of the year demonstrates their confidence in the product and their ambition to become a major player in the tablet market. Whether or not the Surface Tablet will achieve the level of success that Microsoft is hoping for remains to be seen, but the company’s innovative approach and strong ecosystem integration give it a fighting chance.
Source The Verge
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