McDonald’s Sweden Is trialling a new promotion that allows children to transform their Happy Meal boxes into virtual reality viewers. The Happy Goggles, as the new Happy Meals Boxes have been named will be made available at 14 different Swedish McDonald’s restaurants over the weekend of March 5th and then again on the weekend of March 12th.
The happy meal will retail for roughly $4.10 and is being tied to the Swedish “Sportlov” recreational holiday when many Swedish families will be taking to the slopes to enjoy a little skiing.
Watch the video below to learn more about the Happy Goggles that will be hitting McDonald’s restaurants throughout Sweden later this month. But hope that McDonald’s rolls out the VR viewers to more countries very soon.
The Adweek website explains more :
DDB Stockholm developed the strategy, design and packaging, while North Kingdom Stockholm created the game; Prime is handling publicity. McD’s created a ski-themed VR game, “Slope Stars,” for use with the Goggles (though they work just as well with any mobile VR experience). The game can also be played in a less immersive fashion without them.