According to a recent report, Major League Baseball will be rolling out Apple’s iBeacon to around 20 stadiums, and each stadium will have around 100 iBeacons.
The news comes from a report by MacRumors, who have said that MLB will start installing the iBeacons in stadiums from next week, and this will be expanded to cover around 100 iBeacons each by Opening Day in March.
Some of the MLB stadiums that will use Apple’s iBeacon will include, San Diego, La Dodgers, San Francisco, Boston and Milwaukee.
The Apple iBeacons will work with the MLB At the Ballpark app, and functionality will vary for each stadium, an update version of the app will apparently be released by Opening Day.
Enhancing the Fan Experience
iBeacon will be used to improve the fan experience at the stadiums, and will apparently be used to help them find their seats, buying tickets and more. For instance, fans entering the stadium can receive a personalized welcome message and directions to their seats directly on their smartphones. This technology can also provide real-time updates on game statistics, player information, and even exclusive content such as behind-the-scenes videos or interviews.
Moreover, iBeacons can assist fans in locating amenities such as restrooms, concession stands, and merchandise shops. This can significantly reduce the time spent searching for these facilities, allowing fans to enjoy more of the game. Additionally, the technology can be used to streamline the process of purchasing food and drinks, enabling fans to order from their seats and receive notifications when their order is ready for pickup.
Potential for Future Developments
The implementation of iBeacon technology in MLB stadiums opens up numerous possibilities for future developments. For example, the technology could be integrated with loyalty programs, offering fans rewards and discounts based on their attendance and purchases. This could enhance fan engagement and encourage repeat visits to the stadium.
Furthermore, iBeacons could be used to gather valuable data on fan behavior and preferences. This information can help teams and stadium operators to better understand their audience and tailor their services accordingly. For instance, if data shows that a particular concession stand is highly popular, operators can ensure it is well-stocked and staffed to meet demand.
Another potential application of iBeacon technology is in enhancing security measures. By tracking the movement of fans within the stadium, security personnel can quickly identify and respond to any unusual activity or congestion. This can help to ensure a safe and enjoyable experience for all attendees.
Source MacRumors
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