LinkedIn has today unveiled its new share button to allow publishers an easy way to spread their content via the LinkedIn network. Earlier this year in April, LinkedIn launched several new sharing options to make it easier for users to attach links to status updates, with the ability to re-share links as well as edit and delete posts.
But is there enough space for yet another share button, and are the LinkedIn user base avid sharers to make the button work for publishers, when up against already existing buttons from Facebook, Digg, Twitter, and StumbleUpon?
The Importance of Social Sharing Buttons
Social sharing buttons have become an integral part of online content dissemination. They provide a seamless way for users to share interesting articles, blog posts, and other content with their networks. For publishers, these buttons are essential tools for driving traffic and increasing engagement. The introduction of LinkedIn’s share button is particularly significant given LinkedIn’s professional user base. Unlike other social networks, LinkedIn is primarily used for professional networking, making it a valuable platform for sharing industry-specific content, job postings, and professional insights.
LinkedIn has also created a Publishers site as part of the button roll-out. When you click a LinkedIn Share button on a publisher site, you’ll be asked to log in with your LinkedIn account, and then you’ll be able to share a URL in your status update box. This process is designed to be user-friendly, ensuring that even those who are not tech-savvy can easily share content with their professional network.
How the LinkedIn Share Button Stands Out
Similar to other share buttons, the LinkedIn button will also indicate how many people have shared the article. This feature not only provides social proof but also encourages more users to share the content, creating a snowball effect. Adding the new LinkedIn button is a simple process; simply visit the Publishers page, select the options you require, and copy the code to your website.
One of the key advantages of the LinkedIn share button is its alignment with LinkedIn’s unique user base. LinkedIn users are generally more focused on professional development and industry news, making the platform an ideal place for sharing content that is relevant to specific industries or professional interests. For example, a tech blog might find that their articles on the latest software developments get more traction on LinkedIn compared to other social networks.
Moreover, LinkedIn’s share button can be particularly beneficial for B2B companies. Business-to-business marketing often relies on building relationships and establishing authority within a specific industry. By making it easier to share content on LinkedIn, companies can enhance their visibility and credibility among professionals who are likely to be interested in their products or services.
Another noteworthy aspect is LinkedIn’s analytics capabilities. Publishers can track how their content is performing on LinkedIn, gaining insights into what types of articles are most popular and who is sharing them. This data can be invaluable for refining content strategies and understanding audience preferences.
In conclusion, while the digital landscape is crowded with various social sharing buttons, LinkedIn’s new share button offers unique advantages that cater to its professional user base. By making it easier for users to share industry-specific content, LinkedIn is positioning itself as a valuable platform for professional networking and content dissemination. For publishers, this new tool provides an opportunity to reach a highly engaged and relevant audience, making it a worthwhile addition to their websites.
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