Where most ebook providers are trying to lock in readers to their ebook formats and devices. Kobo is providing ebooks that can be viewed on multiple platforms easily and hope to open up the whole digital book market.
Kobo is a cloud based bookstore which has just expanded by opening a UK service to complement its already existing US service.
Kobo is a global eReading website, where you can download everything from the latest New York Times Bestsellers and Harlequin Romances to your favorite classics and their available for smartphone, eReader or desktop. Its free books come from the 1.8 million public-domain books from the Internet Archive.
Kobo has teamed up with Borders, REDgroup Retail and Instant Fame allowing Kobo to distribute books to North America, the EU, the UK, Australia and the Asia Pacific.